June 18, 2019
27 Oct

10 Content Marketing Advantages over Advertising

10 Content Marketing Advantages

Content Marketing versus Advertising

10 Content Marketing Advantages over Advertising

Content Marketing has several advantages over “traditional” advertising.

Content marketing is the marketing and business process for creating and distributing relevant and valuable content. It is meant to attract, acquire, and engage a clearly defined and understood audience. Its main objective is to drive profitable customer action.

Here is my top ten list of advantages content marketing has over advertising.

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18 Oct

Twitter Series

A Twitter Series

How To Use A Twitter Series to Gain Exposure

The objective of a Twitter Series is to help your content gain exposure. If you create worthy content, then you have to do all you can to gain exposure for this content.

Twitter Series - Gain Exposure, Build Your Follower Base and Curry Favor with Collaborators

A Twitter Series is one way to help give your content an exposure boost. To create and run a series can also help you to see what others are doing on the same topic. The creation process also gives you an opportunity to promote the work of others and to establish and deepen relationships.

Let’s break down the steps to creating and implementing a Twitter Series.

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18 Oct

5 Reasons Why No One Is Watching Your Videos

5 Reasons Why No-one is Watching Your Video Content

Tips to Improve Your Video Exposure

To produce a video can really help your online marketing.

Why is no one is watching my video?

  • It can help you acquire links resulting in higher search position.
  • A video can help increase traffic. More traffic helps drive business.
  • Video content gives you something to promote on social media. You need content worth promoting and people like videos.
  • Video content on your site increases depth and variety. To increase depth and variety above what your competition does will give you a search engine positional boost.
  • Video can increase engagement. People often become more engaged in a video than a page of text.
  • People now actively look for video content and given a choice between text and video they prefer video content.

So you made a video or a set of videos. Now you are confused. Why is no one watching?!

Here are 5 possible reasons why fewer people than you hoped for are watching your video content.

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04 Oct

SEO – Using Image Sitemaps

Maximize the SEO Leverage of Your Image Content

Create and Submit an Image Sitemap

Using Image XML Sitemaps

Google maintains a large image search index. Moreover, it is always interested in discovering more great image content. If your site is rich in images, especially original content, your goal is to get as many of your images indexed as possible. This helps search position. You therefore, need to create an image sitemap.

Moreover, you can increase the SEO value of your image content by submitting an XML Image Sitemap to the major search engines. This prompts them to visit your site, find your images and index them. This boosts the SEO value of your image content.

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06 Sep

A Helpful Real Estate Blog

A Helpful Real Estate Blog

Focus for Blogging Success

Real Estate Blogging If you are a real estate agent and want to promote your business by blogging, then there are a few clear objectives you need to have in mind.

These are:

  1. Establish Your Authority
  2. Help Solve Reader Problems
  3. Boost Your Position in Local Search – More Traffic – More Exposure
  4. Boost Article Sharing – More Traffic – More Exposure

Here are some ideas for your real estate blog content that will help you to achieve all of the above.

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10 Aug

Google Reviews

Ten Reasons Your Google Reviews Are Not Being Displayed

Support with Google Reviews

Google Reviews Don't Display

Over the past few months I have received many inquiries from clients about the Google Review situation. People have asked about best practice when it comes to gaining reviews. However, a significant percentage of the inquires also are related to people claiming to have received reviews and their Google reviews don’t display in the Google Knowledge Graph area.

I have looked at this closely over the past couple of months. Here are my conclusions as to reviews may not be displayed in the Google Knowledge Graph area on the right of the search results.

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27 Jul

Project Management Success

Communicating Using Questions and Project Management

Five Important Questions

Project Management - Questions Lead To Success

You are staring a new project and you are part of a team or even the team leader. To form a team is often a good idea as we can all get more done by working as part of a team. However, there are initial communication issues that every new team has. Here are some questions to keep in mind to make sure communication remains clear and productive.

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11 Jul

Twitter Hashtag Advice

Twitter Hashtag Advice

If You Do Any of This then Clean Up Your Act!

Twitter Hashtag Advice - Twitter Tips Dos and Don'ts

I see many a tweet that does not make much sense or that tries to do too much. Moreover, I see too many that are annoying. I wonder where the people that publish these annoying tweets get their advice. Here are some things to avoid and some best practice advice.

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11 Jul

25 Best Practice Twitter Tips

25 Best Practice Tips for Using Twitter

Using Twitter for Business

Twitter is a great way to expand your reach and can be an effective tool to gaining more exposure for your content. It can also be used to find and make new relationships. After all, most Twitter feeds are set up and managed by people. Here are some tips to help you to build a bigger and more engaging Twitter feed.

25 Best Practice Twitter Tips

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22 Jun

Questions About RankBrain Answered

Google’s RankBrain & Content Marketing

What You Need To Do

First off – what is the objective of Google? OK . . . OK to make a profit but their prominence is based on search performance.

Google’s primary objective is to always produce the best search results possible. When Google makes changes to deliver the best then we also have to be better to be presented high in search with our content.

That brings me to Google’s new “machine learning” analysis software called RankBrain?

 

RankBrain - Google and Machine Learning and SEO
What is RankBrain?

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