October 14, 2019
19 Jan

Content Marketing and Sharing

Google Is No Longer Judge, Jury and Executioner!

Content Marketing and Sharing

The Internet in 1969

The first message was sent over the ARPANET from computer science Professor Leonard Kleinrock’s laboratory at the University of California, Los Angeles (UCLA) to the second network node at Stanford Research Institute (SRI) was at 10:30 PM on October 29, 1969.

We have come a long long way since then! One of the key changes is the ability to share.

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17 Jan

Select Your Words with Care

Thinking About Words

Website and Blog Content

Copywriting and Words - Choose Your Words with CareWhen we write we sometimes add in some extra things that are not needed. We can also add phrases that have become habits and we then use this phrase without giving them much thought.

Here are some words and phrases that I often see where I wonder what the writer was trying to convey.

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14 Dec

Website Success Formula – for Real!

Website and Blog Success

Where to Focus Your Attention

Website Success FormulaThere are so many things that you can focus on to achieve a more successful website. However, people often get overwhelmed with the multitude to activities and things to do.

The best way to achieve success is to focus. A concentrated approach enables you to get things done – to achieve success. This post will give you some advice on where to focus and it starts with the mathematical website formula for success. Every website owner needs to know this formula and how to apply it.

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12 Dec

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

Content Marketing ChecklistsChecklists help you to be organized and to streamline your process. Here are some checklist worksheets from the Content Marketing Institute (CMI).

Checklists are great when you have many moving parts or want to tackle a new project.

CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too.

Source: 14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

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12 Dec

10 Ways To Boost SEO Performance

10 Ways to Boost the SEO of Your WordPress Site

WordPress SEO

Setting up a WordPress site is not too difficult. Optimizing your site for SEO (Search Engine Optimization) isn’t that easy. There are some “must-dos”.

10 Ways To Boost SEO Performance of Your WordPress Website

10 Ways To Boost SEO Performance – here is my top ten list.

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17 Nov

The Power of Niche Marketing

The Power of Niche Marketing

Niche Marketing – for Your Consideration

Successful marketing experts know that it can be more effective to narrow your focus and try to dominate a segment of a market. If you have something to offer this segment and if the segment is not too small (a niche of one for example would be too small) then this approach makes good business sense.

Niche Marketing - Focused Marketing

Moreover, the niche of today can become the mainstream product or service of tomorrow – it has happened.

Consider these niche concepts . . .

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02 Nov

3 Keys to SEO Success for Real Estate Professionals

SEO Success for Real Estate

For Real Estate Professionals

If you want both potential buyers and sellers to find you online, you need to concentrate on the SEO strategy, technology, and content that will boost your search engine optimization efforts.

SEO Success for Real Estate

Search engines are the single biggest source of traffic for most real estate websites. Search Engine Optimization, or SEO, can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how the search engines work, what people search for, the actual terms typed into a search field, and which searches are preferred by your ideal audience.

Why Is SEO Important for Real Estate?

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28 Oct

On-Page versus Off-Page SEO

On-Page versus Off-Page SEO

What’s The Difference?

On-Site versus Off-Site SEO

Google and the other major search engines use a large number of factors to determine both the relevance of a page and the value of a page. These factors can be divided into on-page and off-page SEO factors. The logic behind these factors becomes apparent with a little understanding about how a search engine may view your content.

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