January 17, 2020

Posts Tagged ‘Copywriting’

17 Jan

Select Your Words with Care

Thinking About Words

Website and Blog Content

Copywriting and Words - Choose Your Words with CareWhen we write we sometimes add in some extra things that are not needed. We can also add phrases that have become habits and we then use this phrase without giving them much thought.

Here are some words and phrases that I often see where I wonder what the writer was trying to convey.

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11 Jun

SEO Copywriting

SEO CopywritingSEO Copywriting 

It’s Complicated!

SEO copywriting is a complex skill and a very important one if you want to gain more than your fair share of online traffic.

SEO copywriting will often be categorized under “On Page SEO”, but it really deserves to be recognized as a far more complicated field than is usually acknowledged. 

 

Done well . . .

  • It is compelling and builds a desire to read more.
  • It identifies and solves problems that need to be solved.
  • SEO copywriting entertains and delights.
  • It adds value to the people that read it.
  • SEO copywriting helps a company achieve its business objectives.
  • It increases the authority of a business.

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