SEO copywriting is a complex skill and a very important one if you want to gain more than your fair share of online traffic.
SEO copywriting will often be categorized under “On Page SEO”, but it really deserves to be recognized as a far more complicated field than is usually acknowledged.
Done well . . .
- It is compelling and builds a desire to read more.
- It identifies and solves problems that need to be solved.
- SEO copywriting entertains and delights.
- It adds value to the people that read it.
- SEO copywriting helps a company achieve its business objectives.
- It increases the authority of a business.