Short and Longer Term Value of Hashtags
Leveraging Hashtags on Twitter
A hashtag is a word or phrase that is written without any spaces and prefixed with a ‘#’ symbol. Like so: #example
The word Hashtag (#) has become so significant that it was added to the Oxford Dictionary in 2014. The actual hashtag definition says: “a word or phrase preceded by the hash sign (#) used on social media websites, especially Twitter, to identify messages on a specific topic”.
Hashtags can be a very powerful tool to promote your content on Twitter. Of course, they can be used to help you find things – which means they act like a search engine on Twitter. But this “search-like” function for hashtags is fundamental to helping you gain more exposure for your tweets as other people use hashtags to find your content.
Use Hashtags to Promote Your Content on Twitter