How Does Twitter Fit into Your Marketing?
Twitter As A Marketing Awareness Tool
If you are like many marketers, you are often confused about what part of your marketing is working and what part is not. You may even be confused about something that appears to be working but you cannot really measure by how much.
Join the club!
Here is some advice on how to better understand and therefore realize the value of Twitter as a marketing awareness tool. Part of your confusion may be because you are trying to measure every aspect of your marketing in the same way. By using the same performance metrics for every marketing tool you use may (and often does) lead to confusion.