This is a how-to blog post. It outlines a step-by-step process which will help you – the real estate agent – move through the process of the initial call to having the listing agreement. This approach will help any home owner to feel comfortable listing their property with you.
If you want both potential buyers and sellers to find you online, you need to concentrate on the SEO strategy, technology, and content that will boost your search engine optimization efforts.
Search engines are the single biggest source of traffic for most real estate websites. Search Engine Optimization, or SEO, can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how the search engines work, what people search for, the actual terms typed into a search field, and which searches are preferred by your ideal audience.
Why Is SEO Important for Real Estate?
Google maintains a large image search index. Moreover, it is always interested in discovering more great image content. If your site is rich in images, especially original content, your goal is to get as many of your images indexed as possible. This helps search position. You therefore, need to create an image sitemap.
Moreover, you can increase the SEO value of your image content by submitting an XML Image Sitemap to the major search engines. This prompts them to visit your site, find your images and index them. This boosts the SEO value of your image content.
If you are a real estate agent and want to promote your business by blogging, then there are a few clear objectives you need to have in mind.
These are:
Here are some ideas for your real estate blog content that will help you to achieve all of the above.
Over the past few months I have received many inquiries from clients about the Google Review situation. People have asked about best practice when it comes to gaining reviews. However, a significant percentage of the inquires also are related to people claiming to have received reviews and their Google reviews don’t display in the Google Knowledge Graph area.
I have looked at this closely over the past couple of months. Here are my conclusions as to reviews may not be displayed in the Google Knowledge Graph area on the right of the search results.
Real Estate Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It’s about three things – awareness, trust and stimulating action.
In what area do you spend the most time?
This is part 2 of a series on creating a center of content that supports your real estate business.
You always need a center of content and the primary center will be your website and the service and content that it provides. You can further enhance your content center with a blog and your real estate blog will be a perfect compliment to your website.
Real Estate SEO – Steady Wins the Race
To be effective at gaining and maintaining position in a competitive real estate market you need a SEO plan that covers all the bases. Real Estate SEO needs to be a multi-dimensional approach.
Video SEO Guide: SEO Best Practices
Video is becoming a major part of online content. Video content can certainly help to increase the depth and variety of your center of content. The search engines love additional depth and variety so video content helps your site and blog to rank higher.