The Power of Landing Pages
Imagine you have trained your new sales person to interact with your important target audience. This sales person meshes with your target audience perfectly.
Now envision that you have trained this new sales person to sell your product or service to the specific target audience. This person knows your product inside and out and knows just how to present it to the target audience.
Now image further still that you have provided this highly trained and capable sales person all sorts of sales aids (content marketing materials) – things that were proven to work to help move the prospect in the right direction. Materials that help sell the product or service to the specific target market.
This Sales Person Would be Wildly Successful!
This is the power of well designed landing pages. A landing page is a wonderful tool of the content marketing approach.
Consider how you would provide a new sales person with materials to help them. Consider how you would equip your website.
Landing pages can be designed for all of your specialized marketing initiatives.
You could have . . .
- Landing pages for your products
- Landing Pages for your services
- Landing pages that speak properly to your target audience – your ideal audience.
To get started you may want to download this easy to read guide to Top-Performing Landing Pages.
This Top-Performing Landing Page guidebook will explain how to:
- Prevent landing page distractions – distractions hurt sales.
- Stack the deck in your favor – capture attention, turn visitors into customers.
- Use a landing page to increase traffic to your website.
- Gain higher search engine position.
- Unlock fresh ideas to help you to set up items of value to your target audience.
- Ensure that your landing pages mesh with your traffic generation mechanisms.
- Use a landing page to prevent the ineffective use of your marketing dollars.
- Market to the right specific audience.
Content Marketing – Landing Page Summary
A well-designed landing page can help with search position, message delivery and visitor conversion. Landing pages can be a very effective tool in your content marketing tool box.
Do you measure the conversion rate of your key pages? Are your sales what they could be? Consider how a change in conversion from 1% to 2% is effectively like doubling your traffic. How would you business be operating if you had twice that sales that you have now? Simple things can make a big difference. Learn how to use landing pages as part of your content marketing strategy.
Down Load Your Landing Page Guide
You can get started knowing how to design and apply landing pages today and receive the complete guide for only $29.95. This landing page guide also has 27 landing page ideas that you can implement on your landing pages. You can use many of these ideas quickly and easily and can help to boost the conversion rate of your landing pages the very same day you download this guide.
If even one landing page idea boosts your conversion rate then this investment will pay for itself!