Select A Powerful Content Management System
If you move confidently forward with a content marketing business approach online then you will need a platform that fully supports your efforts. There is no sense struggling with code and FTP programs to get your content up on the web.
If you are a small business owner then you should have an easy-to-use website with built-in SEO capabilities. A capable content management system and the basic skill to use it are essential for any business that uses content marketing to develop their brand, assert their expertise and grow their business.
A Proper Content Management Systems (CMS)
and the Skill to Use it are a
Content Marketing Essential.
The days of hand-coding your website pages are gone (may they R.I.P.). If you can manage Microsoft Word, you can manage a modern content management system (CMS). With a bit more training and education, you will be able to do all that you need to do to create delightful content that is optimized for the search engines.
Let’s First Define What a CMS is . . .
The term “CMS” really means having the ability to create, manage, and distribute content across the web. It is also becoming a generic term for the management of websites and the associated on-site SEO (Search Engine Optimization). The most popular CMSs today are web-based (meaning that they do not reside on your computer).
A modern content management system will also handle content related to graphics, images, and video. Content has many forms and your CMS needs to be able to handle all forms of content.
People ask me all the time “what CMS do you use” or “what web platform do you use for your site?” My advice is to use a modern platform. Most CMS platforms offer valuable tools and effective SEO default settings, but some platforms are more effective (and popular) than others. Here are four of the most popular CMS platforms, with my favorite – WordPress – presented first.
1) Content Marketing Using WordPress
WordPress…who hasn’t heard of it? I use it for my website and for my blog. So do millions of other businesses. It has graduated from a blogging platform to become a full-fledged CMS with thousands of themes and plug-ins. This open source software is really special as it has thousands of developers creating 10’s of thousands of high-value functional plugins that enable WordPress to do just about anything. WordPress is also search engine friendly you may add additional plugins that specialize in SEO.
Older versions of WordPress had poor default settings for SEO, but modern versions allow easy access to all the key meta (HTML) SEO tags. There are great plug-ins (some sold for a small fee – others free) that give you an SEO score and a content-readability score for each piece of text content that you create. The WordPress platform can help you power up your content marketing.
Using WordPress will enable you to focus on the real work, which is the formation of your content marketing plan and the creation of the content so that you will not have to struggle with the intricacies of managing your website by using HTML code.
2) Content Marketing Using Blogger
Blogger (from Google) remains true to its roots as a straightforward blogging platform but is not as good (not even close) as WordPress for customization. Note that Blogger is owned by Google, so , as you would expect, Blogger contains the latest in technology for automatically generating the titles and meta information necessary to succeed as an SEO website. Blogger is another tool in the huge Google arsenal. For that reason alone I feel it needs to be listed here as an option.
3) Content Marketing Using Joomla
There was a time when I did everything in Joomla and I still have many Joomla based websites. Joomla and its community provide valuable tools to those who want to optimize its SEO potential with a large number of plugins to tune the platform considerably. The default capabilities provide strong methods for crafting sites that rank well in search.
Joomla’s SEO customization features give small and medium sized business owners all the basic SEO capabilities a modern website needs to succeed.
4) Content Marketing Using Drupal
Drupal is popular for news sites and other online entities that thrive on content. As such, Drupal offers support for appropriately tagging entries and presenting them in a way that search engines can easily understand and categorize. Like Joomla, Drupal can be more challenging for those without much website experience, but its power allows users to implement effective SEO Tactics.
Content Marketing – CMS Summary
Easy-to-use CMS platforms with advanced SEO software capabilities give you complete control with the ability to quickly add, delete, or update existing content as necessary. If you’re still fighting with FTP, code, or an admin area that just won’t let you put in what you need in order to be found effectively in search, you owe it to yourself to transfer your site to a manageable CMS today.
How is your CMS? Do you ask your web designer to help you with every content change on your website? Do you feel comfortable with your blogging platform? Do you understand the basics of blogging SEO so that your blog posts are properly optimized? To be able to do some of the basics are essential modern skills.