July 23, 2019

Posts Tagged ‘Content Marketing’

07 Aug

Content Creation and Content Engagement

10 Reasons Why People Don’t Read Your Content

10 Reasons People Don't Read Your Content

There are many reasons why people do not read your blog posts. Take a look at this list and think about which reasons may apply to your blog posts. I could think of more than 10 but this list is a great start.

You may also get some ideas on how to improve your content by looking over this list. If you improve in some of these areas it can make a big difference to your audience – and it is all about your audience – create content designed specifically for them.

Think about the reasons why people may not be reading your blog content. Then take strategic steps to improve.

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26 Jan

Blogging Success Means Promotion

You Have Set Up Your Blog – Now What?

Blogging Promotion Leads to Blogging Success

Blog Promotion

Here are some ideas on where to gain exposure for your excellent blog posts. A blog post not found and therefore not read did not contribute to anyone. You want your blog posts to gain the attention of your ideal audience. You want your posts to add value. Therefore, to promote your blog posts after you publish them is fundamental to your blogging success.

OK – Where to promote . . .

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19 Jan

Content Marketing and Sharing

Google Is No Longer Judge, Jury and Executioner!

Content Marketing and Sharing

The Internet in 1969

The first message was sent over the ARPANET from computer science Professor Leonard Kleinrock’s laboratory at the University of California, Los Angeles (UCLA) to the second network node at Stanford Research Institute (SRI) was at 10:30 PM on October 29, 1969.

We have come a long long way since then! One of the key changes is the ability to share.

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17 Nov

The Power of Niche Marketing

The Power of Niche Marketing

Niche Marketing – for Your Consideration

Successful marketing experts know that it can be more effective to narrow your focus and try to dominate a segment of a market. If you have something to offer this segment and if the segment is not too small (a niche of one for example would be too small) then this approach makes good business sense.

Niche Marketing - Focused Marketing

Moreover, the niche of today can become the mainstream product or service of tomorrow – it has happened.

Consider these niche concepts . . .

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27 Oct

10 Content Marketing Advantages over Advertising

10 Content Marketing Advantages

Content Marketing versus Advertising

10 Content Marketing Advantages over Advertising

Content Marketing has several advantages over “traditional” advertising.

Content marketing is the marketing and business process for creating and distributing relevant and valuable content. It is meant to attract, acquire, and engage a clearly defined and understood audience. Its main objective is to drive profitable customer action.

Here is my top ten list of advantages content marketing has over advertising.

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31 May

A Blog Post Style and SEO Guide

A Blog Post Style and SEO Guide

When I teach a class on blogging many questions are asked that relates to the “style” of the post. Though the latitude related to blog post style allows for great freedom and flexibility there may be some things that you will want to think about in some detail and make sure you address them with each post. Keep in mind that it is also important to establish your own style and to have confidence in it.

Blog Post Style - A Blog Post Style and SEO Guide

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Here is my breakdown.

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31 May

What Happened To Friendster

What Happened to Friendster?

A Case for Your Very Own Center of Content

Develop and Focus on Your Center of Content - Lesson Learned from Friendster

Friendster was once a big social networking service. The service allowed users to contact other members, maintain those contacts, share content and media and discover events, music and hobbies. At its peak it had over 115 million registered users.

 

They tried to transform the service into a gaming site and this only made things worse for the people that wanted to use it as a social network. Friendster got it wrong and as big as they were they are now defunct.

 

On June 14, 2015 Friendster released the follow message to it members and the rest of the world:

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04 Mar

Real Estate SEO

Real Estate SEOReal Estate SEO – Steady Wins the Race

Create A Comprehensive Real Estate Search Engine Optimization Plan

 

To be effective at gaining and maintaining position in a competitive real estate market you need a SEO plan that covers all the bases. Real Estate SEO needs to be a multi-dimensional approach.

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