Can Google See?

Machine Learning and Search Results

Computer learning or as some may also refer to it as – machine learning – is a fascinating topic. Beyond it being fascinating, be aware that the machines are learning fast. This “learning” capability is also being applied to search algorithms and this is good for searchers as it means we, as searchers, will get better results when we perform a search.

The “machine learning” occurs in two ways:

Google’s RankBrain & Content Marketing

What You Need To Do

First off – what is the objective of Google? OK . . . OK to make a profit but their prominence is based on search performance.

Google’s primary objective is to always produce the best search results possible. When Google makes changes to deliver the best then we also have to be better to be presented high in search with our content.

That brings me to Google’s new “machine learning” analysis software called RankBrain?

 

What is RankBrain?