Can Google See?Computer learning or as some may also refer to it as – machine learning – is a fascinating topic. Beyond it being fascinating, be aware that the machines are learning fast. This “learning” capability is also being applied to search algorithms and this is good for searchers as it means we, as searchers, will get better results when we perform a search.
The “machine learning” occurs in two ways:
Google and the other major search engines use a large number of factors to determine both the relevance of a page and the value of a page. These factors can be divided into on-page and off-page SEO factors. The logic behind these factors becomes apparent with a little understanding about how a search engine may view your content.
When you think of search engine optimization (SEO), you need to think about what you can control and one of these is your on-page SEO. If you are creating a content piece at your center of content (your website or blog) then you have complete control of the on-page SEO.
