June 18, 2019
04 Mar

Link Building

Link Building

Links are often the Missing Factor for Search Position Success

 

Link Building - What's Missing?

Many businesses seek a high position in search. These businesses fully realize that when someone is actively searching for something and then finds what they are looking for (their business) it is a big success for their business.

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04 Mar

Real Estate SEO

Real Estate SEOReal Estate SEO – Steady Wins the Race

Create A Comprehensive Real Estate Search Engine Optimization Plan

 

To be effective at gaining and maintaining position in a competitive real estate market you need a SEO plan that covers all the bases. Real Estate SEO needs to be a multi-dimensional approach.

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04 Mar

Video SEO

Video SEO - Some Essential TipsVideo SEO Guide: SEO Best Practices

Video SEO

 

Video is becoming a major part of online content. Video content can certainly help to increase the depth and variety of your center of content. The search engines love additional depth and variety so video content helps your site and blog to rank higher.

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29 Feb

ROI for Social Media

Measuring ROI for Social Media Marketing

It hard to measure when “It depends”.

Measuring ROI for Social Media Marketing

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I have a friend who has a very nice guitar. Most of the time this guitar is in his closet. What is the $ return on investment (ROI) of this guitar? For my friend the dollar value of ROI for this guitar is zero. However, the same guitar could have a $ ROI for Jimmy Page of millions of dollars. You could say that Guitar+Talent+Action=$ ROI and this would be true but the point is that $ ROI is situational.

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29 Feb

Personalized Content Marketing

Make Your Content Stand Out

Connect on a Person-to-Person Level

The most powerful content makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch and create content specific to your target audience that engages in a personal way.

The Person Behind the Words

Readers like to know that there is a real person behind the words—don’t be afraid to draw back the curtain so people can see the content wizard—you.

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26 Feb

Blogging Ideas

Blogging IdeasKeep your Business Blog Relevant and Fresh

Blogging Ideas and Why

It is vital to keep your blog up-to-date and to have it present fresh and interesting content.

You need have to keep your blog updated regularly to keep visitors interested.

Here are a few other reasons to keep your blog fresh . . .

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24 Feb

Content Marketing Challenges

Content Marketing Challenges

Overcoming Content Marketing Challenges

Content Marketing ChallengesContent marketing is a hot item right now. Also, as is often the case with a hot topic in the marketing world, there are also plenty of challenges that go along with it. This is certainly the case when it comes to content marketing.

Whether it’s coming up with ideas, writing newsletter articles, creating and maintaining a blog, or just thinking of material to share on Facebook, Twitter or Google + content marketing has challenges.

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24 Feb

Why Worry About the Economy

The Economy and Content Marketing - The Internet Marketing EconomyContent Marketing & The Economy

How can content marketing help?

A colleague of mine asked me for advice on how to operate in this bad economy. He seemed very concerned and perhaps uncertain about what to do. Being a bit uncertain is a perpetual state of the business mind. There are always many things to do – how do we prioritize? There are initiatives to develop – how will they turn out? Being in business is to live with uncertainty. However, we still must remain confident. We need to work with what we have. We cannot dwell on that which we cannot control. This colleague was concerned about the bad economy and it prompted me to write this post.

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