Always Provide Value
Passion and a skill for words are only two components of outstanding content. You could be the best copywriter on the planet but gain very few followers if your content doesn’t provide one thing to your audience: value. Your content must provide value!
Readers are drawn to content that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.
Content Marketing Value-Opportunity Diagram
For example . . .