April 9, 2020

Posts Tagged ‘Link Building’

24 Mar

Link Building Things to Avoid

Link Building

Things to Avoid

Link Building - Things to Avoid

 

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics.

 

In this post, I’ll describe link building DON’TS: tactics you most definitely should NOT use.

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04 Mar

Link Building

Link Building

Links are often the Missing Factor for Search Position Success

 

Link Building - What's Missing?

Many businesses seek a high position in search. These businesses fully realize that when someone is actively searching for something and then finds what they are looking for (their business) it is a big success for their business.

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11 Aug

Build A Great Link Profile

Build A Powerful Link ProfileBuilding a Powerful Link Profile

Link Building Advice

Back linking has become more difficult since Matt Cutts’s famous blog post on the use of guest posting to produce backlinks. He states in no uncertain terms that this is no longer acceptable. Therefore, this way of gaining backlinks is no longer effective.

Of course, this is due to the amount of abuse that guest blogging attracted. Many SEO experts were touting this way to generate links into your site. The resultant link profile did not look natural. It was not hard to figure out when most of the links came from blogs and even more obvious when they came from the comment section of blogs.

Here is some link building advice . . .

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09 Jun

Link Building

Link Building - SEOLink Building

What’s Your Starting Point?

There are many link building tactics. However, link building must be strategic in nature. You must consider the nature of the website being promoted and its starting point. Here are three common starting points. Understanding your starting point (where you are now) will help you determine where you want to go and how to get there.

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01 Feb

Link Building and SEO

A Signal That Shouts Out About the Quality of Your Content

Let the Search Engines Know How Important Your Content Is

SEO Quality Signals

You may have an amazing and delightful website however not many people will see it if other sites aren’t linking to it. To have in-coming links sends an important signal to the major search engines and creates traffic in and of themselves.

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28 Mar

Links to Your Website

Links to your website - Links are vital for high search position.The Importance of Links to Your Website

A Website Needs In-Coming Links to Rank High In Search

This blog post will focus on the importance of links to your website. First off you need to realize that and estimated 75% of Google’s process looks at the links coming into your website pages from other websites. Google studies the link profile of your site and all its pages and ranks sites and pages higher that have a better link profile.

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28 Jan

My Top-10 Link Building Tips for 2013

Link BuildingMy Top-10 Link Building Tips for 2013

Link Building

1. Hire a Competent Copywriter

Don’t expect to get worthy links unless you also have great copy. All of your website content must be top shelf. Use words carefully and creatively. Make your copywriting delightful and this means to use a competent professional copywriter. Get your copy right. If you want some help with your copywriting then consider the services of Heidi White a Freelance Copywriter in Vermont.

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11 Jul

Fishy Links – How Do We Tell if a Link is Fishy?

SEO and Fishy LinksWhat is a Fishy Link?

Penguin is a new version of the Google algorithm. It is intended to sniff out and then trash “fishy” links. This begs an important question. How does Google define a fishy link? How will Penguin catch these smelly fishy links?

I want to help you to understand what is the thinking behind a fishy link.

Here are some concepts:

  • If you have too many unnatural or spammy inbound links pointing only to your home page then this is cause for concern. Have the links point to multiple relevant pages as much as possible.
  • If all of your links a perfectly worded exact match text links then this may not look natural. Be careful overdoing it with exact keyword phrase links all going to the same page. Gain some non-keyword phrase in-coming links.
    If your have a large portion of your links coming from the comment sections of blogs or forums. Get links from a variety of sources.
  • If you have a large number of links from the same IP address with the same keyword phrase. Get as many links as possible from as many relevant sources as possible.
  • If a large percentage of your links come from low quality sites. Get as many high-quality sites to link to you as you can.
  • If a large portion of your links are from low quality directories. Again, establish variety in your link network.
  • If you have links from link farms and get caught then this is trouble. Just don’t do it.
  • If you have too many unnatural footer links then this could be considered fishy. Avoid SEO companies that employ this kind of link building.

Beyond this Penguin wants to see links built up over time. If it detects a large number over a fairly short time frame then it may pay closer attention and if you violate a few of the above items then with the extra scrutiny your search position may not improve.

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