Responsive Website Design

Why A Responsive Website Design?

 

A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.

 

 

This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.

Advantages of Using WordPress

WordPress Content Management System

WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.

Here is a list of key advantages of using WordPress. 

Marketing – Things to Consider In 2015

Content Marketing Ideas for 2015

Content creation, search optimization and social media will be less siloed as specific areas of focus and treated more like skills that need to be integrated for your organization to be successful. As you think about your content plan for 2015 think about how to integrate your approach and work on the five aspects of your online marketing highlighted below.

Blogging and Social Media

Plus 5 Blogging and Social Media Marketing Tips

Social Media is not new, so don’t treat it as something special and different. Being social online just helps you to reach more people more easily. The tools are different and you may need to do some research to find the ones that you like to use.

To know what’s available and to become skillful at using a particular tool is part of being a social human in this new age. Also, it good for business!

Five Great Reasons to Blog

Blogging Tips

Blogging can make a strong contribution to your content marketing efforts. You need to add value for your blog to be worthy.

If you have some time to do some research on your topic and then set aside some time to write about your topic then both you and your audience can benefit.

Here are 5 reasons to consider starting a blog.

What Content Marketing Format Do People Like Best?

This Is a NOT a Trick Question

 

If you are a content marketer then you may often think about what content format will work best for your audience. Should you blog or create podcasts? You may not be any good at making videos but you think your audience will like them. You may be a specialist at white papers but your audience may not enjoy them as much as the same topic and information in a different format.

 

Here are some data and some insights for you.

Content Marketing Stickiness

A Stickiness Framework from “Made to Stick”

I really like the book Made to Stick by Chip and Dan Heath. I own both the book and the audio CD.

They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not.

Here are the six core parts of their framework:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

This book is required reading if you create content to market your business. Here is a summary of the framework so that you can get an idea of how it can help verify your content ideas.

Improve Your Blog

Five Improvement Tips for Your Blog

 

Today, companies use blogs in many creative ways. For many their blog is a key component of their online content marketing strategy.

 

This blog post will cover 5 simple tips to help you improve your blog.

Building a Powerful Link Profile

Link Building Advice

Back linking has become more difficult since Matt Cutts’s famous blog post on the use of guest posting to produce backlinks. He states in no uncertain terms that this is no longer acceptable. Therefore, this way of gaining backlinks is no longer effective.

Of course, this is due to the amount of abuse that guest blogging attracted. Many SEO experts were touting this way to generate links into your site. The resultant link profile did not look natural. It was not hard to figure out when most of the links came from blogs and even more obvious when they came from the comment section of blogs.

Here is some link building advice . . .

Storytelling

Those who tell stories rule the world – Plato

Storytelling can improve the success of your project or your business initiative. A wonderful story can also promote your brand.

Many projects do not result in success because few take the time to develop a “storyline” to support the project or the initiative.

Also, I  realize that many projects are not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.

This is a post about how business storytelling created a successful result for multiple business parties.