Advantages of Using WordPress

Written by: Gary Horsman

Advantages of Using WordPress

WordPress Content Management System

WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.

Here is a list of key advantages of using WordPress. 

1. WordPress is Easy to Use

It has an intuitive interface. Adding new pages, blog posts, images and even video content is very straight-forward. This makes it quick to learn and makes you more efficient to make updates. The advantage of using WordPress is that the technology allows you to spend very little time on formatting.

2. Manage Your Website from Any Computer Connected to the Internet

WordPress is browser-based. You can login from any Internet connected computer and manage your site. The advantage of using WordPress is that access to your website is as mobile as you are.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images, upload documents, video files, create image galleries and more all without the need for additional special HTML editing or FTP software (or the specialized knowledge to know how to use them).

4. Search Engines Love WordPress Sites

WordPress makes it easy for the search engines. With the proper plug-in WordPress is very powerful for optimizing your content for the search engines.

Each page, post, and image can have its own meta data. This enables very precise search engine optimization on a page-by-page basis.

WordPress helps you to be search engine friendly and this help your site to be found in search.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. Use your web designer for more complex items not for simple updates. To use talent properly is a distinct business advantage.

6. The Design of Your Website is 100% Customizable

WordPress acts as the architecture for your website but the look and feel of your site can be 100% customized so your branding details can be built into your site with ease.

7. A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in. To blag can make your site more dynamic and interactive and the WordPress advantage is that it’s ready to go!

8. Extend the Functionality of Your Site with Plug-ins

If you want to add extra functions such as an event calendar, video gallery, Twitter Feed, eCommerce, and more to your site then you can use the development content of other developers. It is a big advantage to use the work of others rather than to create everything from scratch.

WordPress makes this possible with plug-ins, some are even free and most are very affordable.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds or thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

11. Responsive Designs

Responsive design is fast becoming the standard for providing optimized web experiences for mobile users and the WordPress content management system is set and ready.

There are now many different screen sizes used to view your website. There are phones, tablets, desktops, TVs, even wearables. Screen sizes will always be changing, so it’s important that your site can adapt to any screen size. The WordPress advantage is that all modern WordPress designs can be set up to be responsive.

12. The WordPress Community

WordPress is the most popular open source content management system in use today. This means that WordPress has a vibrant and supportive community. Ask a question on the support forums and get help from a volunteer or take a class at Lynda.com to learn more about WordPress. There are plenty of blogs posts and tutorials about WordPress. If you have a question you can even simply ask the question using Google search and you will have your answer quickly.