10 Must Know Image Optimization Tips

 

If you have a website and want to achieve the best possible position in search and help your conversion rate with your human visitors then your need to optimize your images.

 

Image optimization is an important part of the success of your online business.

Organic Search – Shows Strong Growth

Being found in the organic search results without too much difficulty has always been good for business. A recent report by Search Engine Watch shows that search engine optimization was a very strong channel for growth in 2014.

The reason is two-fold.

 

1. When people search for something they want to find it and block out distractions.
2. Once these active seekers find what they want they convert at a higher rate than people bombarded by ads. Conversion is vital for online success.

The study covered more than 50 brands and 1.1 billion natural search visits in 2014.

Essential Content Marketing Skills

Here are some ideas on how to develop your content marketing team. The skills presented here are essential skills. You need to have the proper skill set and this will help you to define the skills which can help you to identify the people.

If you are a marketer using content marketing and looking to move up in search position or need to find and engage clients then this post will give you ideas on what kind of skills are needed.

Your Shareable Content

 

You may spend time creating delightful content but do you help to make your content shareable? Delightful content is valuable. However, if your content is shared by others it becomes even more valuable. When shared it helps to spread the word about you, your business and your value.

 

Whether a tweet, a blog post, a video or a status update, everyone wants their content to engage with their audience.

For organizations and pros, that engagement has very practical value.

 

Here are some points for you to consider to help you to get your content shared.

Super Bowl 49 Memes

Have Lots of Fun with Memes if You’re a Graphic Artist

If you are a graphic artist then you can try to gain some cool and valuable exposure by creating a meme (or multiple memes) for a big event in the news. I am sure you could have some fun doing it as well.

Advantages of Using WordPress

WordPress Content Management System

WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.

Here is a list of key advantages of using WordPress. 

What Content Marketing Format Do People Like Best?

This Is a NOT a Trick Question

 

If you are a content marketer then you may often think about what content format will work best for your audience. Should you blog or create podcasts? You may not be any good at making videos but you think your audience will like them. You may be a specialist at white papers but your audience may not enjoy them as much as the same topic and information in a different format.

 

Here are some data and some insights for you.

Google Announces Panda 4.0

Content Marketing – Quality is Even More Important

In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.

See Matt Cutts Tweet

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

My Top Ten Blogging Ideas

These All Work and Work Well

A blog is one of the best tools available for promoting your business and services online. Here are my top ten ideas for blog posts that could be applied to any business.

Keep this list handy and look it over the next time you’re stuck on what to write about.

Business and Content Competitors

Search Results Competitors

There are many preconceived notions about what can be achieved with a well designed SEO program. Sometimes the visions of what can be achieved are not realistic. Before a company allocates substantial resources there needs to be an effort to understand the competitive landscape.