By now it should go without saying that you need to optimize all your Web content. However, don’t make the mistake of optimizing your site merely for the search engines. Look at optimization from multiple perspectives.
While optimizing for the search engines (SEO) is an important factor of optimization, if you aren’t taking into account the actual users, your efforts could be wasted. As you optimize your content, make sure it is also user-friendly.
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Passion and a skill for words are only two components of outstanding content. You could be the best copywriter on the planet but gain very few followers if your content doesn’t provide one thing to your audience: value. Your content must provide value!
Readers are drawn to content that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.
For example . . .
Dear Mom,
Thank you for having us over for dinner Sunday afternoon. The meal was fantastic and your storytelling about the days when nonnie (Italian for grandmother) cooked big Sunday meals when everyone came over was entertaining.
Enclosed is a check for $250 dollars as compensation for the wonderful afternoon.
Your loving son,
Gary
Get More Traction and Exposure for Your ContentHere are some practical tips to gain more exposure for your content.
Put the marketing back in your content marketing.
Organic Search – Shows Strong GrowthBeing found in the organic search results without too much difficulty has always been good for business. A recent report by Search Engine Watch shows that search engine optimization was a very strong channel for growth in 2014.
The reason is two-fold.
1. When people search for something they want to find it and block out distractions.
2. Once these active seekers find what they want they convert at a higher rate than people bombarded by ads. Conversion is vital for online success.
The study covered more than 50 brands and 1.1 billion natural search visits in 2014.
How Well Does Your Website Keep People On It?
So you’ve worked hard to get to a high position in Google for a number of important keyword phrases. However, you note that people who reach your site using these keywords leave quickly or bounce away.
You are not engaging your visitors that reach your site when they reach your site with your best keyword phrases. What a waste!
What can you do?
Essential Content Marketing SkillsHere are some ideas on how to develop your content marketing team. The skills presented here are essential skills. You need to have the proper skill set and this will help you to define the skills which can help you to identify the people.
If you are a marketer using content marketing and looking to move up in search position or need to find and engage clients then this post will give you ideas on what kind of skills are needed.
Your Shareable Content
You may spend time creating delightful content but do you help to make your content shareable? Delightful content is valuable. However, if your content is shared by others it becomes even more valuable. When shared it helps to spread the word about you, your business and your value.
Whether a tweet, a blog post, a video or a status update, everyone wants their content to engage with their audience.
For organizations and pros, that engagement has very practical value.
Here are some points for you to consider to help you to get your content shared.
6 Marketing Predictions for 2015
2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long+ experience with online marketing, I think there are going to be a lot of changes – which means opportunities!
When you are thinking about planning your online marketing for 2015 give some thought to these 6 online marketing predictions that are sure to be more significant factors in 2015 and beyond.
7 Social Media Marketing TruthsThere are certain fundamental truths to social media marketing and many falsehoods. This post will explain my social media marketing “truths”.
The blog post will help you to better understand social media marketing and get you to think about how to do it best for you and your business.