February 19, 2020

Posts Tagged ‘A/B Testing’

25 Feb

Keep People on Your Site

Keeping People On Your SiteHow Well Does Your Website Keep People On It?

 

Keep People on Your Site

 

So you’ve worked hard to get to a high position in Google for a number of important keyword phrases. However, you note that people who reach your site using these keywords leave quickly or bounce away.

You are not engaging your visitors that reach your site when they reach your site with your best keyword phrases. What a waste!

 

What can you do?

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18 Jul

A/B Testing – and Your High School Science Class

A/B Testing - Web DesignA/B Testing

and Your High School Science Class

At its core, A/B Testing is exactly what it sounds like – it is an experiment. You have two versions of an item (A and B) and a metric that you define that defines success of the experiment. To determine which version is better, you subject both versions to experimentation simultaneously. You measure which version was more successful versus your success metric and select the better version for real-world use. You can do this with pages on your website. You can even push this concept further and apply it to an entire contact path.

This is similar to the experiments you did in your high school science classes. You may remember the experiments in which you tested various substances to see which supports plant growth and which suppresses it. At different intervals, you measured the growth of plants as they were subjected to different conditions. You measured and tallied the height of the different plants which were subjected to the variations in conditions. Your success metric was height but it could have been another metric (color, number of leaves, seed production, etc.). You defined a metric and then measured against it. The results told you which conditions were optimal for performance versus your success metric.

In the case of a website page, you define a goal metric (a sale, a booking, a new subscriber . . .) and then measure how well the A version of the page performs versus the B version. You let the data define the best performance.

Consider how A/B Testing can help the performance of your website pages.


A/B Testing – What to Test

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15 Jul

Lead Capture

Lead CaptureLead Capture & E-Mail & Testing

Make OPT-IN to Your Subscriber List a Great Option

The enduring value of opt-in email lists to eCommerce efforts is one of the longest Running success stories in digital marketing. Email is still going strong as a channel for delivering traffic and sales, even as other channels continue to emerge, such as social media, SMS, and mobile apps.

The implication is clear: You should acquire a name and an email addresses whenever you can.

Presenting an email signup box for visitors who are not yet on your list is a best practice that can pay dividends for years. Also, email lists are one of the assets by which companies are valued these days.

There are numerous ways of presenting an email signup box that are both effective and inoffensive. You can use some form of light box and you might include some sort of incentive (like a discount coupon or one-time reduced shipping charge).

Deciding on the best approach for a specific website calls for testing. Whenever you test options make sure that your decision metrics include other important conversion events such as product purchase. A well planned series of A/B tests can help you quickly achieve the right balance.

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