May 26, 2020
15 Jul

Lead Capture

Lead CaptureLead Capture & E-Mail & Testing

Make OPT-IN to Your Subscriber List a Great Option

The enduring value of opt-in email lists to eCommerce efforts is one of the longest Running success stories in digital marketing. Email is still going strong as a channel for delivering traffic and sales, even as other channels continue to emerge, such as social media, SMS, and mobile apps.

The implication is clear: You should acquire a name and an email addresses whenever you can.

Presenting an email signup box for visitors who are not yet on your list is a best practice that can pay dividends for years. Also, email lists are one of the assets by which companies are valued these days.

There are numerous ways of presenting an email signup box that are both effective and inoffensive. You can use some form of light box and you might include some sort of incentive (like a discount coupon or one-time reduced shipping charge).

Deciding on the best approach for a specific website calls for testing. Whenever you test options make sure that your decision metrics include other important conversion events such as product purchase. A well planned series of A/B tests can help you quickly achieve the right balance.

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