March 3, 2024

Posts Tagged ‘Web Design’

A/B Testing – and Your High School Science Class

A/B Testing - Web DesignA/B Testing

and Your High School Science Class

At its core, A/B Testing is exactly what it sounds like – it is an experiment. You have two versions of an item (A and B) and a metric that you define that defines success of the experiment. To determine which version is better, you subject both versions to experimentation simultaneously. You measure which version was more successful versus your success metric and select the better version for real-world use. You can do this with pages on your website. You can even push this concept further and apply it to an entire contact path.

This is similar to the experiments you did in your high school science classes. You may remember the experiments in which you tested various substances to see which supports plant growth and which suppresses it. At different intervals, you measured the growth of plants as they were subjected to different conditions. You measured and tallied the height of the different plants which were subjected to the variations in conditions. Your success metric was height but it could have been another metric (color, number of leaves, seed production, etc.). You defined a metric and then measured against it. The results told you which conditions were optimal for performance versus your success metric.

In the case of a website page, you define a goal metric (a sale, a booking, a new subscriber . . .) and then measure how well the A version of the page performs versus the B version. You let the data define the best performance.

Consider how A/B Testing can help the performance of your website pages.

A/B Testing – What to Test

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Create Valuable Content That Delights Your Visitors

Web Content - Web SEOWeb Content – Create Valuable Content That Delights Your Visitors — The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more valuable your web content, the greater the chances someone else will find that content valuable to their readers and link to it.

Before making any single decision about your content, you should ask yourself the question: Is this going to be beneficial for visitors to my website. Always think of ways to add web content that adds value and the will delight your target audience.

The number of links you have pointing to your site really matters when it comes to search position. The quality and relevance of those links also matters. Creating good content pays off by helping your website to gain in-coming links. Links can be thought of as editorial votes, given by choice and after a review by a human. The better your content the more links you will gain and the higher your site will move up in search position.

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Create Great Content – Do So Regularly

Web Content - Update OftenWeb Design – Create Great Content – Do So Regularly —

The more high quality backlinks pointing to your content, the higher your search engine rankings will be. You will then get lots of free traffic. While this is the basic approach that everybody uses to gain position in search. However, there is another effective way.

Google loves websites that update often. I have worked on website content creation projects where we have defined a specific content creation plan. This plan called for more content on a regular basis. We did no focus on in-coming links but I will admit that because the content was the focus and we created good content that we did gain some links anyway.

The site did very nicely in search and the reason for this is because there were frequent updates to the content.

Many website owners spend a great deal of time building backlinks to their websites. This is important of course, but if they also spent an hour each day writing a new post for their website, they would also generate good position in search. This approach works

With all the Panda’s and Penguins about these days, it is a good idea to create great content and to add this great content to your site on a regular and frequent basis. It helps!

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