Can A Small Business Survive Panda and Penguin?

To me the big factor with Panda was a major attempt by Google to define authoritative content.

Penguin was clearly a major attempt by Google to refine it algorithm as it relates to in-coming links to a website.

Can a small business properly deal with this heavy scrutiny?

Let me discuss Panda. The entire issue is related to the quality of your on-site materials. If you have “thin” content or duplicate content then you may be affected negatively by Panda. It is natural for Google to want to present the most authoritative content to its searching audience. If your content is thin and of little value or depth then you run the risk of being penalized. If your content is not original and Google can detect the original source then your page (or site) can be negatively impacted. If you have duplicate (but non-original) content then your page is clearly not the authority.

The lesson is to create (and to continue to create) high-quality web content that delights your website visitors. Google wants to present websites that delight. If you are a small business then you have the ability to delight and you should make every effort to do so.

In my next few posts I will explain more of what Google is doing with the Penguin and how to not get penalized.

Web Content – Create Valuable Content That Delights Your Visitors — The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more valuable your web content, the greater the chances someone else will find that content valuable to their readers and link to it.

Before making any single decision about your content, you should ask yourself the question: Is this going to be beneficial for visitors to my website. Always think of ways to add web content that adds value and the will delight your target audience.

The number of links you have pointing to your site really matters when it comes to search position. The quality and relevance of those links also matters. Creating good content pays off by helping your website to gain in-coming links. Links can be thought of as editorial votes, given by choice and after a review by a human. The better your content the more links you will gain and the higher your site will move up in search position.