October 21, 2021

Posts Tagged ‘Panda’

21 May

Google Announces Panda 4.0

Google Panda 4.0Google Announces Panda 4.0

Content Marketing – Quality is Even More Important

In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.

See Matt Cutts Tweet

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Full Story

11 Jul

Can A Small Business Survive Panda and Penguin?

SEO - Google PandaCan A Small Business Survive Panda and Penguin?

To me the big factor with Panda was a major attempt by Google to define authoritative content.

Penguin was clearly a major attempt by Google to refine it algorithm as it relates to in-coming links to a website.

Can a small business properly deal with this heavy scrutiny?

Let me discuss Panda. The entire issue is related to the quality of your on-site materials. If you have “thin” content or duplicate content then you may be affected negatively by Panda. It is natural for Google to want to present the most authoritative content to its searching audience. If your content is thin and of little value or depth then you run the risk of being penalized. If your content is not original and Google can detect the original source then your page (or site) can be negatively impacted. If you have duplicate (but non-original) content then your page is clearly not the authority.

The lesson is to create (and to continue to create) high-quality web content that delights your website visitors. Google wants to present websites that delight. If you are a small business then you have the ability to delight and you should make every effort to do so.

In my next few posts I will explain more of what Google is doing with the Penguin and how to not get penalized.

Full Story