Marketing Concepts you Must OwnMarketing is essential when it comes to content marketing. You cannot create delightful content and then expect that everything else will fall into place. You need to put marketing into your content marketing efforts.
Here are some marketing concepts that you must own.
Understanding Your MarketWe often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.
Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.
We need to do up-front research to define our audience and then fine tune our message and offering.
The Truth You Don’t Want To Hear
If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.
Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.
The good news is that they are often corrected easily enough.
Here are the top ten SEO mistakes I saw in 2014.
A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.
This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.
Internet Search Marketing – BacklinksYou may have heard the term and have an idea that they are important for gaining search position. However, what is a backlink and why are they important?
Let me start by explaining exactly what I mean by backlinks as many people confuse the term or don’t fully understand it.
Links form the relationships between pages on the Internet. They allow people to navigate from a given point on the Internet to other points on the Internet. Many people understand the value of links from this perspective. The problem is not making a distinction between a link and a backlink. If you want to enhance the marketing of your online content then you need to understand backlinks and their immense value.
What Content Marketing Format Do People Like Best?
If you are a content marketer then you may often think about what content format will work best for your audience. Should you blog or create podcasts? You may not be any good at making videos but you think your audience will like them. You may be a specialist at white papers but your audience may not enjoy them as much as the same topic and information in a different format.
Here are some data and some insights for you.
Building Business Relationships
The focus of this article is on building business relationships.
This subject is an important one; after all, if we treasure our possessions, job, reputation, or authority more than our relationships, all of these aspects of our life will suffer.
I even advocate that the quality of our lives will be determined by the quality of our relationships.
StorytellingThose who tell stories rule the world – Plato
Storytelling can improve the success of your project or your business initiative. A wonderful story can also promote your brand.
Many projects do not result in success because few take the time to develop a “storyline” to support the project or the initiative.
Also, I realize that many projects are not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.
This is a post about how business storytelling created a successful result for multiple business parties.
Online Marketing – There Is a High Cost to Blending InWhen it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.
To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in.