When it comes to reaching a wider readership for a content marketing website, many marketers focus on external efforts like ads, guest posting, and syndication. While promoting your content elsewhere is important, here are five ways to help your audience which will also help you to grow your audience without ever leaving home. Here are some on-page strategies for getting more clicks, reads, and downloads on your blog.
My Top Ten Blogging IdeasA blog is one of the best tools available for promoting your business and services online. Here are my top ten ideas for blog posts that could be applied to any business.
Keep this list handy and look it over the next time you’re stuck on what to write about.
Before a business decides what content to create and optimize it is important to take a step back and ask an essential marketing question, “What are we trying to do? or . . . What are we trying to accomplish? The answer is often obvious “We’re trying to get more people to buy what we are selling!”
Internet MarketingEven though there is nothing static about it we can count on one thing as a constant. This constant is the persistent effort by search engines to improve the search results that they present to their customer – the people who are searching – you and me.
What is Evergreen Content?A Guide to Evergreen Content
If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it.
Prediction is very difficult, especially about the future. ~ Niels Bohr
With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.
Use your Voice! It is important to engage and to share your particular knowledge and expertise. This is a central component of Content Marketing.
Big conversations and meaningful engagement often starts with small steps. You need to create and leave your perspectives in places where others can discover them. Discovery means to have your ideas shared by others. If someone likes what you offer so much that they pass it on to the benefit of others that they know then things start to happen.