Five Reasons to Blog

Written by: Gary Horsman

Five Great Reasons to Blog

Blogging Tips

Blogging can make a strong contribution to your content marketing efforts. You need to add value for your blog to be worthy.

If you have some time to do some research on your topic and then set aside some time to write about your topic then both you and your audience can benefit.

Here are 5 reasons to consider starting a blog.

1. You Want More Traffic

Conventional SEO wisdom goes that the more pages you build the more chances you have to rank. The more delightful content you create on your blog, the more content marketing collateral you have to showcase. If you promote your posts via e-mail, LinkedIn or anywhere else you have a presence then you will be able to build traffic.

2. You Want to Expand Your Audience

If the content you’re creating is truly delightful then people will share it. More will then discover your content and share it and your audience will expand. Some of the expanded audience will be potential customers who haven’t even heard of you before. Keep up the excellence to keep them interested and they just might turn into clients.

3. You Want to Connect with Clients (and potential clients)

That blog is a fantastic place to answer questions. It is a good place to try out new ideas. It is a way to show a less formal side of you and your business. Therefore, it is a good way for people to get to know you better.

If you allow comment then people can comment directly to you. You will be enabling a conversation to start and this is a good way to connect with people.

4. You Have Something New to Contribute

I have always said that blogging make you better. You have to research something. You have to think about your topic. You then have to write about it and make it delightful. This activity certainly makes you better.

By doing all of this you may be able to provide a fresh perspective on your topic. Share your insights and make a contribution. This will also help to build your authority and the authority of your company at the same time. It is good business to project your expertise into the discussion.

5. You Are Ready to Invest in Your Future

Content marketing is a long game. However, it is also an investment. If a blog is right for your company, you’re increasing your ability to shape the message about your industry and your company. This is a wise investment.

Stay with and maintain a high standard and you might find that you start attracting customers from among your blog readers.