Shakespeare’s Content Sources

Content Marketing Lesson from Shakespeare

 

Shakespeare wrote 38 plays and only two are thought of as being original stories created by Shakespeare himself. Where did the bulk of Shakespeare’s stories come from?

 

Shakespeare used a multitude of resources as the base materials for his content – his plays. You need to have an abundance of resources to build your content for your content marketing efforts.

 

Let’s examine this in more detail.

Content and Multi-Purposing

A Lesson from Shakespeare

 

What was Shakespeare trying to achieve? What was he trying to deliver?

Shakespeare desired to deliver a unique and memorable experience. He wanted to deliver a story. He wanted to deliver a well crafted story that could reach into the emotional zone of the audience.

 

As marketers this is also what we want to accomplish.

Content Marketing – Lessons from William Shakespeare

William Shakespeare was an English poet and playwright. He is widely regarded as the greatest writer in the history of the English language. He is also considered the world’s pre-eminent dramatist. 

He practiced his trade in London over 400 years ago and we still read and study and are entertained by his delightful content. Shakespeare knew how to create content that deep and delightful. We can learn lesson about content creation from William Shakespeare and there will be a series of posts the SEO Notebook that will use examples from Shakespeare to help us to learn how to create delightful content.

How To Feed Google

Feed The Beast

It is always important to keep Google satisfied if you want to be presented in the Google search results. You need to have some insights into what Google wants. Here is a tip on how to help you determine what Google wants and then what to do about it.

Content Marketing

Your Visual Assets – Boost Your Business Online

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I often make a point about creating meaningful and interesting content (even entertaining content) to help in your content marketing efforts. I want to emphasize the importance of taking stock of your visual inventory capabilities when it comes to creating delightful content.

Many of the items listed in this article can be created with very little effort. But I will also point out that developing skill in certain visual areas or having access to a visual content creator will be a big help in boosting your ability to create content that will help boost your business online.

Why is visual content so important to online marketing?

A good visual piece can:

• Make things more interesting.
• Give people a break from reading text.
• Help people to understand.
• Provide more incentive to for people to provide links back to your content piece. This last point is a valuable factor in gaining position in search.

Here are some visual assets that we all can consider.

Prediction is very difficult, especially about the future. ~ Niels Bohr

Content Marketing & Social Media

With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.

Blogging for Business

A fundamental purpose of a business is to create a customer. Can a blog help?

While you may not think your business needs a blog, there are a number of reasons why it should. With the availability of inexpensive and efficient blogging platforms you can have a nice branded blog quickly and easily, learn how to publish blog posts and begin promoting your brand and connecting with customers and potential customers.

If I still have not convinced you then here are five reasons I feel a blog makes great sense for almost any business.

Video SEO – YouTube

Search Engine Optimization for YouTube

Here are some tips and insights on optimizing videos for maximum YouTube visibility, strong brand reinforcement, viewer engagement, and sharing.

There are several steps you must first address before YouTube optimization.

Video SEO

If you create a video then you also need to think about how to maximize its effectiveness in the search results and search results can (and should) include YouTube.

You have three main options and each option provides content marketing benefits to the marketer. Each option should be considered and using multiple approaches may be the most beneficial.

1. Host the video on your own website

2. Host the video on YouTube

3. Host the video on YouTube and embed it on your website

Remember that the search landscape is very diverse. For Google to do a good job it has to have different search algorithms. In the case of video there is the basic Google Universal Search, Google Video Search and the search engine built within YouTube. Each offers searchers different ways of searching and will produce different results.

This makes the job of a search engine marketer more challenging.

Here is some advice for optimizing video content for Google and for search in general.

Real Estate Blogging

What is a Real Estate Blog Anyway?

Yesterday I received a call from a real estate agent that I know. I met her at a party last week and she wanted to talk with me a bit more. Why she really called was because she had a burning question. 

 

“What’s a real estate blog?”