Analyze Your Competitors

Gain Insights To Out-Perform Them

Imagine you can out-perform your competition in search and reap the benefits. The benefits are more traffic and if your content is designed well then this will result in more sales and more business.

Blog Improvement Ideas 

10 Easy To Implement Concepts

Here are 10 great ideas that you can use to improve your blog. Each of these blog improvement ideas can help your blog and I recommend using as many of them as you can.

Using Google Trends

Keyword Research and Content Marketing

Google Trends allows us to see relative search volume as a function of time. In some cases, the data goes back as far as 2004. As small business owners or managers we all need to realize that we are also marketing managers. Many of you also know that I am a big fan of using the Google Database to conduct market research. It can be invaluable to us.

Content Marketing Post by Heidi White

Here is a nice post from Heidi White. She writes about content marketing and the concept of content marketing planning.

She covers:

• The Content Marketing Target Market
• Content Planning for Special Times or Events
• Content Depth and Visual Appeal
• How to Evaluate

In this last item, she brings up Google Analytics as a way to measure how effective (or not) your content marketing is and that it is always necessary to reevaluate and to look for ways to improve. 

This is a solid post by Heidi and it captures the essentials of modern content marketing.

Also, if you want to learn more about content marketing then I invite you to take our tutorial series on content marketing. Here is a link to the Content Marketing Tutorial Introduction.

SEO and Over-Optimization

There has been a great deal of discussion lately on the topic of over-optimization of a webpage. I have been looking into this diligently for a number of months and it is hard to get a definite handle on this. I have attended seminars, asked experts and read many articles.

 

 

 

 

Though often discussed in SEO circles as a concern, no one really seams to know exactly what is meant by over-optimization. 

Website Design Mistakes

Six Website Design Sins

Today, we examine six deadly sins that are often committed on small business websites. 

Read through my list and then please take the poll. Let’s see what the SEO-Reading public thinks about these sins and what they see committed the most often. 

SEO Content Marketing – The Psychology

Often, as an SEO Content Marketing Consultant I am asked to get involved with the SEO of a website at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even the selling and lead generation processes have been finalized before the owner or manager invites the SEO Marketing Consultant to “do the SEO”.

SEO for 2013

SEO Lessons Learned from 2012

The year 2012 was by far the most turbulent (and to many confused) year when it came to their search engine positioning.

Business Growth Ideas for 2013 (Actually Any Year!)

Develop some aggressive ideas to help your business grow in 2013. These ideas can really be applied at any time.

Also, think about ways that you can integrate these ideas into your content marketing.

My Top-10 Link Building Tips for 2013

Link Building

1. Hire a Competent Copywriter

Don’t expect to get worthy links unless you also have great copy. All of your website content must be top shelf. Use words carefully and creatively. Make your copywriting delightful and this means to use a competent professional copywriter. Get your copy right. If you want some help with your copywriting then consider the services of Heidi White a Freelance Copywriter in Vermont.