Content Marketing – Lessons from William Shakespeare

Written by: Gary Horsman

Content Marketing – Lessons from William Shakespeare

William Shakespeare was an English poet and playwright. He is widely regarded as the greatest writer in the history of the English language. He is also considered the world’s pre-eminent dramatist. 

He practiced his trade in London over 400 years ago and we still read and study and are entertained by his delightful content. Shakespeare knew how to create content that deep and delightful. We can learn lesson about content creation from William Shakespeare and there will be a series of posts the SEO Notebook that will use examples from Shakespeare to help us to learn how to create delightful content.

We know that content that will attract the search engines needs to based on text. Therefore, we will use a quote from Hamlet when we ask the question what are the search engines studying in order to determine how they should place your content in the search results? The answer of course is “words, words, words. We need to be good with the use of our words. Our text content cannot be too light. It has to be well written. The meaning has to be clear. Our words must be true to the content and the search engines will reward you with a high placement.

The humans that also find your content due to the higher search position will also be delighted at finding it if you have taken the time and put in the effort to get your words right. Learn the structure and learn depth of content from Shakespeare to more forward with your content marketing.

Let this be lesson #1.