Online Marketing

You Can’t Do It All by Yourself

I spend a great deal of time in the online marketing space and it can be a bit overwhelming as more and more ways to market online are developed and some become more powerful while other wan in value.

Also, I want to make it clear that online marketing is not just about SEO. Knowing search is imperative to online marketing but it not as big a driver as it was 5 to 7 years ago. Now social media plays a significant role and also simply to have the traffic is not worth as much if the user experience is poor and your conversion rate is low.

In fact I may be so bold as to point out that if you do not have a good conversion rate online then you do not have a business online.

Broadening Your Content Marketing 

Content Marketing is not just a buzzword. It is a major force when it comes to marketing your business online.

It is important to have a content marketing plan that has a focus on creating high-quality content works and that meshes with all other aspects of your online marketing. Content marketing works with on-site SEO, linking and social media.

The key is to create desire for your content.

Google Hummingbird was launched in early September 2013. It is a new algorithm being used by Google specifically geared to deal with handling more complex search queries.

Google Is a Referral Resource

Word-of-Google Referrals – Google and SEO

Think of it this way: What if I recommended a particular product or service to you. You acted on my recommendation and purchased the product or service. However, you were not satisfied. The value of the service you received was low in comparison to the price you paid or the product did not work well. Would you trust me for future product recommendations? Probably not – why should you.

Some Insights into the New Google Hummingbird Algorithm

Quality Content Still Reigns Supreme

Hummingbird enables Google to understand more about the “meaning” of a phrase or search query. Google’s objective is to make a search better for the searcher. It wants to do the best job it can matching the meaning and intention of the searcher with the search results it presents.

Content Marketing Tips

It’s all about sharing . . .

Use your Voice! It is important to engage and to share your particular knowledge and expertise. This is a central component of Content Marketing.

Big conversations and meaningful engagement often starts with small steps. You need to create and leave your perspectives in places where others can discover them. Discovery means to have your ideas shared by others. If someone likes what you offer so much that they pass it on to the benefit of others that they know then things start to happen.

The Value of Business Blogging

Heidi White is a freelance copywriter that also teaches programs on Blogging for Business. Here is an interview I conducted with Heidi that I think you will find valuable. 

Also if you need support with your blogging or anything else related to freelance copywriting services then I invite you to visit the website of Heidi White to connect with her directly by clicking on the link above.

Keys to Delightful Content

8 Content Marketing Tips for Your Content

Content Marketing is about creating content that is useful and valuable to your target audience. Part of the process to create this valuable content is to ask ourselves what content is actually helpful.

When I discuss this topic with my clients I think some may be too critical of their own work while others may not be critical enough. Here is a list of items that can help you in your effort to delight your audience with content.

Writing for Blogs

Write Like Snow Falling!

Are you an interesting blogger?

Is it important?

If you are a blogger then it is very important. No one wants to read boring blog posts – in fact – no one will.

Generating Blogging Ideas

Three Concepts That Add Up to Infinity

If you seem to struggle about what to write about in your blog consider places to go, things to do and people to interview.

The intersection of these three items is infinite. Write the post so that it relates to your industry and so that it is targeted to your audience.

Let’s look at some examples.