March 29, 2024

A Nice Hike – A Nice Blog Post

Content Marketing, Blogging and HikingA Nice Hike Can Be Like A Nice Blog Post

Content Marketing

This past weekend I decided to go on a short hike but I still wanted to reach a worthy destination. This can also be the hallmark of a great blog post or cool content marketing piece. You can take the reader on a short journey and still bring them to something special . . . something that has a good payoff.

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Content Marketing & Post and Beam Construction

Content Marketing - Like Post and Beam ConstructionContent Marketing & Post and Beam Construction

Looking Through a Content Marketing Lens

When you look at things using a certain lens you start to see things in terms of that lens. I often look at things from a content marketing perspective. This is a useful lens for me and when it seems I can view most anything through this lens and it has meaning to content marketing.

Here is an example.

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Avoid Procrastination

Blogging Procrastination

. . . and how to avoid procrastination! 

Avoid Procrastination Blogging

If you know that you can add value by blogging on your topic of expertise but never seem to get around to it then this blog post may help. There are plenty of people that can leverage their expertise by blogging but set up barriers (sometimes mostly mental) that prevent them from blogging and projecting their expertise into their marketplace.

You need to avoid procrastination when it comes to your blogging.

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SEO Linking Terms

SEO Linking TermsTen Important SEO Linking Terms

For Strong SEO Performance You Need to Know Them

If you have a website or blog and you want it to be found in search then you’ll need to know some of the key terms related to search engine optimization.

Here are 10 SEO linking terms that I think anyone with a website or blog needs to know.

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Content Marketing

Content-Marketing-and-Sharing-1Content Marketing

A Glossary of Terms

Here is a nice and straight-forward content marketing idea that will also help you boost your position in search and provide valuable information and support to clients and potential clients. 

The idea is to provide a page (or pages) on your site that includes definitions on what you do.

To do this can be a great addition to your content marketing strategy and content marketing content.

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SEO Copywriting

SEO CopywritingSEO Copywriting 

It’s Complicated!

SEO copywriting is a complex skill and a very important one if you want to gain more than your fair share of online traffic.

SEO copywriting will often be categorized under “On Page SEO”, but it really deserves to be recognized as a far more complicated field than is usually acknowledged. 

 

Done well . . .

  • It is compelling and builds a desire to read more.
  • It identifies and solves problems that need to be solved.
  • SEO copywriting entertains and delights.
  • It adds value to the people that read it.
  • SEO copywriting helps a company achieve its business objectives.
  • It increases the authority of a business.

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Search Engine Optimization

Search Engine OptimizationSearch Engine Optimization (SEO): Many Focus Areas

Can You Find the SEO Gold?

Understanding what Search Engine Optimization (SEO) is can be confusing. There is quite a bit to it and it is practiced in many different ways. The scope of SEO services can also vary significantly as one SEO company will have a certain SEO philosophy and tools and focus on what they do best and another SEO company may have a very different philosophy and a different tool set and the two approaches may be very different.

There are basic components but the best performance results are when a tool set combines multiple aspects of SEO.

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Interview with Heidi White

Heidi White - Blogging and Content MarketingBlogging and Content Marketing

An Interview with Heidi White

Blogging has become a mainstream marketing activity and many consider it a necessity for online communication and engagement. It can also be used to develop and enhance a business’s brand and therefore is a very important tool.

This interview is with Heidi White. She is a communications specialist and copywriter. Heidi also helps businesses set up and promote their brand and message by offering a blogging tutorial to help people to get started with blogging. Here are some key questions and answers related to business blogging.

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