Essential Content Marketing Skills

Here are some ideas on how to develop your content marketing team. The skills presented here are essential skills. You need to have the proper skill set and this will help you to define the skills which can help you to identify the people.

If you are a marketer using content marketing and looking to move up in search position or need to find and engage clients then this post will give you ideas on what kind of skills are needed.

Your Shareable Content

 

You may spend time creating delightful content but do you help to make your content shareable? Delightful content is valuable. However, if your content is shared by others it becomes even more valuable. When shared it helps to spread the word about you, your business and your value.

 

Whether a tweet, a blog post, a video or a status update, everyone wants their content to engage with their audience.

For organizations and pros, that engagement has very practical value.

 

Here are some points for you to consider to help you to get your content shared.

Super Bowl 49 Memes

Have Lots of Fun with Memes if You’re a Graphic Artist

If you are a graphic artist then you can try to gain some cool and valuable exposure by creating a meme (or multiple memes) for a big event in the news. I am sure you could have some fun doing it as well.

6 Marketing Predictions for 2015

These Are Safe Predictions Because They Really Are Obvious

 

2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long+ experience with online marketing, I think there are going to be a lot of changes – which means opportunities!

 

When you are thinking about planning your online marketing for 2015 give some thought to these 6 online marketing predictions that are sure to be more significant factors in 2015 and beyond.

7 Social Media Marketing Truths

There are certain fundamental truths to social media marketing and many falsehoods. This post will explain my social media marketing “truths”.

The blog post will help you to better understand social media marketing and get you to think about how to do it best for you and your business.

Marketing Concepts you Must Own

7 Marketing Must Dos

Marketing is essential when it comes to content marketing. You cannot create delightful content and then expect that everything else will fall into place. You need to put marketing into your content marketing efforts.

Here are some marketing concepts that you must own.

Understanding Your Market

Create Delightful Targeted Content

We often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.

 

Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.

 

We need to do up-front research to define our audience and then fine tune our message and offering.

Social Media Marketing

Many of us are caught up in the social media buzz and we are told by the social media marketing experts that we need to be at this party. However, what does it mean “to be there”. What do we do once we are there? How do we measure if what we do is working?

It is like being invited to a party and then not knowing any of the details. Should you bring something? What should you wear? When should you arrive? Can you bring a friend?

The Truth You Don’t Want To Hear

How Well Does Your SEO Strategy Mesh with Your Customer Needs?

 

If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.

The Year Looking Back

The Top Ten SEO Mistakes I Have Observed

 

Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.

 

The good news is that they are often corrected easily enough.

 

Here are the top ten SEO mistakes I saw in 2014.