Understanding Your Market
Create Delightful Targeted Content
We often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.
Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.
We need to do up-front research to define our audience and then fine tune our message and offering.