Understanding Your Market

Create Delightful Targeted Content

We often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.

 

Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.

 

We need to do up-front research to define our audience and then fine tune our message and offering.

Online Marketing

You Can’t Do It All by Yourself

I spend a great deal of time in the online marketing space and it can be a bit overwhelming as more and more ways to market online are developed and some become more powerful while other wan in value.

Also, I want to make it clear that online marketing is not just about SEO. Knowing search is imperative to online marketing but it not as big a driver as it was 5 to 7 years ago. Now social media plays a significant role and also simply to have the traffic is not worth as much if the user experience is poor and your conversion rate is low.

In fact I may be so bold as to point out that if you do not have a good conversion rate online then you do not have a business online.

Content Marketing Tips

It’s all about sharing . . .

Use your Voice! It is important to engage and to share your particular knowledge and expertise. This is a central component of Content Marketing.

Big conversations and meaningful engagement often starts with small steps. You need to create and leave your perspectives in places where others can discover them. Discovery means to have your ideas shared by others. If someone likes what you offer so much that they pass it on to the benefit of others that they know then things start to happen.

Your Best Communication Tool – Your Website —

Are you a tech-savvy business owner? Do you use your website as a high-performance communication tool? Your website can be your best communication tool. You only have to learn how to use it and then do it. What high-value materials can you add to your website that is designed to help and create high value for your target audience? If you think about ways to help your target audience with great problem-solving materials then you have a great mindset to be a top communicator using your website (or blog).

Also, add web copy materials to your website that are optimized for search. Good content is search engine optimized. Optimize your materials for search to give your content the best chance it has to be found by your target audience. Properly search engine optimized web content is good for the searcher and good for you. Everyone wins.

Learn the technology you need to learn to be a top communicator. Use your website to capture and hold the attention of your target audience with search engine optimized high value content.