Online Marketing – There Is a High Cost to Blending InWhen it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.
To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in.
My prior blog post (Content Marketing versus Advertising) stated that advertising has its place and helps your content marketing efforts. A clever ad attracts attention and gets someone to want to learn more.
A clever ad is retained longer.
Content Marketing or AdvertisingI teach classes on Content Marketing and I notice that people sometimes have a problem distinguishing between advertising and content marketing. I often explain that advertising and content marketing can work together. That advertising helps to make people aware and then if they want to dig in deeper then advertising can hand off to content marketing. Here is an examination of both advertising and content marketing.
Both have their place.
The Need to Build Social NetworksI was at a business event a couple of weeks ago and there was a socializing aspect to it so I got to speak with some local business owners.
Here is a revealing story about a common business problem and some ideas for a solution.
Real life is not fair, unfortunately. This seems to be even more true when it comes to matters of wealth and success. Critically, this is true also in the world of Internet marketing when it comes to acquiring links – sometimes it’s just not fair.
When it comes to reaching a wider readership for a content marketing website, many marketers focus on external efforts like ads, guest posting, and syndication. While promoting your content elsewhere is important, here are five ways to help your audience which will also help you to grow your audience without ever leaving home. Here are some on-page strategies for getting more clicks, reads, and downloads on your blog.
Google Announces Panda 4.0In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
My Top Ten Blogging IdeasA blog is one of the best tools available for promoting your business and services online. Here are my top ten ideas for blog posts that could be applied to any business.
Keep this list handy and look it over the next time you’re stuck on what to write about.
Technical SEO Audit of Your WebsiteYou need to make sure that you have covered the basics when you consider your search engine optimization approach. There is a great deal to the content marketing and SEO puzzle and you need to ensure that you have the essentials covered before moving to more complex issues.
It may be time for you to conduct an SEO Audit of your website.
SEO and Website TrafficSearch Engine Optimization (SEO) can be confusing to many people. The confusion often occurs simply because a website owner or manager just does not spend enough time becoming familiar with the wealth of information available to them.
Here is a blog post on the importance of knowing more about your website traffic and how it will provide insights into your SEO and social media marketing performance as well.