Those who tell stories rule the world – Plato
Storytelling can improve the success of your project or your business initiative. A wonderful story can also promote your brand.
Many projects do not result in success because few take the time to develop a “storyline” to support the project or the initiative.
Also, I realize that many projects are not progressed because the idea is not worthy. However, this is a post about storytelling and the premise is that the idea is worthy but the story is lacking.
This is a post about how business storytelling created a successful result for multiple business parties.