April 26, 2024

Is Your Website Mobile Ready?

A Mobile-Ready Website

Better Website Design

Mobile Ready Website Design

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Is your website mobile-friendly? If not then the time is getting close when your position in search may be affected. Google’s newest algorithm change is about to go into effect soon (April 21st). Many website owners are concerned.

 

The hope of Google is that you are ready. Are you?

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Market Norms versus Social Norms

Market Norms versus Social Norms

Dear Mom,

 

Thank you for having us over for dinner Sunday afternoon. The meal was fantastic and your storytelling about the days when nonnie (Italian for grandmother) cooked big Sunday meals when everyone came over was entertaining.

 

Enclosed is a check for $250 dollars as compensation for the wonderful afternoon.

 

Your loving son,

Gary

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Moneyball for Your Website

Improve Website Performance

Moneyball for Your Website - Google Analytics

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If you want to get the best out of something or make proper decisions to improve performance then you have to make measurements. It is fundamental. Without a measurement system you simply do not have the information to know how to make adjustments leading to improvement.

What can a website owner or a blogger learn from Major League Baseball (MLB)?

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The Challenges of Real Estate SEO

The Challenges of Real Estate SEO

Real Estate SEO - A Real Challenge

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The digital real estate competitive landscape is getting tougher and more sophisticated. There are big names such as Zillow, Trulia and Realtor.com that have vast resources and are committed to online dominance.

Without a well designed SEO strategy followed by consistent execution, it’s very difficult for a real estate company to maintain position in search let alone improve it.

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Sharing and Content Marketing

Your Shareable Content

You spend time creating your content but do you help to make your content shareable? Delightful and shareable content is valuable to you and valuable to the people who are exposed to it – after all it is delightful! Your content needs to connect with your audience to be shared. When shared it spreads the word about you, your business and your content.

Content Marketing and Sharing

Whether a tweet, a blog post a video or a status update, everyone wants their content to engage with their audience. For organizations and professionals, that engagement has important and practical value.

Here are some points to consider to help you get your content shared.

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Social Media Marketing

Social Media Marketing – It Starts with a Plan

Social Media Marketing - It Starts with a Plan

Here is a blog post for everyone at the EVA (and others too!). It is on social media marketing and was presented at the EVA Lunch & Learn on March 25th. The Prezi (a presentation), at the bottom of this post, is the Prezi used at the EVA Lunch & Learn and here is a summary of what is in the Prezi.

Do some up front research . . .

  • Know your audience
  • Know what you want to be to your audience
  • Determine what your audience wants
  • Determine what your audience needs
  • Understand where they spend their time (facebook, Twitter, LinkedIn, Pinterest . . .)
  • Know what problems your audience is trying to solve
  • Define how you can (will) add value

Define your plan . . .

  • Define specific goals and objectives
  • Determine your measurement system
  • Define goals that push you but that are attainable
  • Make sure your goals are time bound

Your strategies must be connected with your business objectives and resources.

Social Media Marketing is a new marketing model.

This new model requires you to learn how to:

  • Interact
  • Share
  • Add Value (delight!)
  • Engage

It is important to build up a body of delightful and high-value content in your center of content (your website and blog).

You need to do the work to gain views, likes, shares and to start conversations.

There are 2 delightful (of course!) and insightful (yeah!) videos in this Prizi.

Enjoy!

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Organic Search – Shows Strong Growth

Organic Search - Strong GrowthOrganic Search – Shows Strong Growth

Being found in the organic search results without too much difficulty has always been good for business. A recent report by Search Engine Watch shows that search engine optimization was a very strong channel for growth in 2014.

The reason is two-fold.

 

1. When people search for something they want to find it and block out distractions.
2. Once these active seekers find what they want they convert at a higher rate than people bombarded by ads. Conversion is vital for online success.

The study covered more than 50 brands and 1.1 billion natural search visits in 2014.

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Hummingbird Friendly Content

Hummingbird Friendly ContentIs Your Content Google Hummingbird Friendly?

When you set up a new website page or write a new blog post is it all about you and your self-serving objectives? If this is the case then you are likely to limit your search exposure with your content marketing.

Google is now starting to rank content based on user search intent and the context of the content itself. You need to understand this and make an effort to mesh with this. To mesh with the search engines drives quality traffic and this can lead to higher conversion rates.

Here are some ideas to help your content stand out. These types of content work well for humans and as content ideas in today’s SEO environment.

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