Leveraging LinkedIn – Profile, Connections, and News

 

There are many things that you can do using LinkedIn to build more and better relationships.

We also know that doing more and better business is all about relationships.

 

Here are five tips for leveraging LinkedIn and a Prezi that further expands on how to leverage LinkedIn. The Prezi has a very well done, high-energy and fun video on LinkedIn.

How Well Does Your Website Keep People On It?

 

Keep People on Your Site

 

So you’ve worked hard to get to a high position in Google for a number of important keyword phrases. However, you note that people who reach your site using these keywords leave quickly or bounce away.

You are not engaging your visitors that reach your site when they reach your site with your best keyword phrases. What a waste!

 

What can you do?

Essential Content Marketing Skills

Here are some ideas on how to develop your content marketing team. The skills presented here are essential skills. You need to have the proper skill set and this will help you to define the skills which can help you to identify the people.

If you are a marketer using content marketing and looking to move up in search position or need to find and engage clients then this post will give you ideas on what kind of skills are needed.

Your Shareable Content

 

You may spend time creating delightful content but do you help to make your content shareable? Delightful content is valuable. However, if your content is shared by others it becomes even more valuable. When shared it helps to spread the word about you, your business and your value.

 

Whether a tweet, a blog post, a video or a status update, everyone wants their content to engage with their audience.

For organizations and pros, that engagement has very practical value.

 

Here are some points for you to consider to help you to get your content shared.

Super Bowl 49 Memes

Have Lots of Fun with Memes if You’re a Graphic Artist

If you are a graphic artist then you can try to gain some cool and valuable exposure by creating a meme (or multiple memes) for a big event in the news. I am sure you could have some fun doing it as well.

Do Your Job!

It’s The Patriots’ Way

 

On February 1^st Pete Carroll did his job for the Patriots. He did his job 15 years later than planned but he finally delivered a Lombardi Trophy to the Patriots. All is well and good in New England.

 

One of the statements that the New England Patriots use is “Do Your Job”. Football can be a great deal like business. We all have to do our jobs. However, to simply state “Do your Job” is not enough information. What does it mean to “do your job”.

 

We can all learn from the New England Patriots when it comes to this statement. Let’s examine this simple statement in more detail.

6 Marketing Predictions for 2015

These Are Safe Predictions Because They Really Are Obvious

 

2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long+ experience with online marketing, I think there are going to be a lot of changes – which means opportunities!

 

When you are thinking about planning your online marketing for 2015 give some thought to these 6 online marketing predictions that are sure to be more significant factors in 2015 and beyond.

7 Social Media Marketing Truths

There are certain fundamental truths to social media marketing and many falsehoods. This post will explain my social media marketing “truths”.

The blog post will help you to better understand social media marketing and get you to think about how to do it best for you and your business.

Marketing Concepts you Must Own

7 Marketing Must Dos

Marketing is essential when it comes to content marketing. You cannot create delightful content and then expect that everything else will fall into place. You need to put marketing into your content marketing efforts.

Here are some marketing concepts that you must own.

Understanding Your Market

Create Delightful Targeted Content

We often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.

 

Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.

 

We need to do up-front research to define our audience and then fine tune our message and offering.