We all know how important it is to be found near the top of the search results when someone uses a keyword phrase that we would like to be found for. For many businesses this is a necessary aspect of being successful online.
In case we needed a reminder here is some data from a recent study performed by Advanced Web Ranking. This study was conducted in July of 2014.
Many of us are caught up in the social media buzz and we are told by the social media marketing experts that we need to be at this party. However, what does it mean “to be there”. What do we do once we are there? How do we measure if what we do is working?
It is like being invited to a party and then not knowing any of the details. Should you bring something? What should you wear? When should you arrive? Can you bring a friend?
The Truth You Don’t Want To Hear
If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.
A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.
This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.
WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.
Here is a list of key advantages of using WordPress.
Content creation, search optimization and social media will be less siloed as specific areas of focus and treated more like skills that need to be integrated for your organization to be successful. As you think about your content plan for 2015 think about how to integrate your approach and work on the five aspects of your online marketing highlighted below.
Five Great Reasons to BlogBlogging can make a strong contribution to your content marketing efforts. You need to add value for your blog to be worthy.
If you have some time to do some research on your topic and then set aside some time to write about your topic then both you and your audience can benefit.
Here are 5 reasons to consider starting a blog.
Don’t just use LinkedIn to collect connections. Make it a successful business building tool!
LinkedIn, today, is much more than a site for job seekers and HR departments looking for employees. It is also much more than a place to store your connections. As a business professional you can make worth while and fruitful business-enhancing connections on LinkedIn.
Here are Ten LinkedIn Tips to help you get more out of your LinkedIn account.
Internet Search Marketing – BacklinksYou may have heard the term and have an idea that they are important for gaining search position. However, what is a backlink and why are they important?
Let me start by explaining exactly what I mean by backlinks as many people confuse the term or don’t fully understand it.
Links form the relationships between pages on the Internet. They allow people to navigate from a given point on the Internet to other points on the Internet. Many people understand the value of links from this perspective. The problem is not making a distinction between a link and a backlink. If you want to enhance the marketing of your online content then you need to understand backlinks and their immense value.
What Content Marketing Format Do People Like Best?
If you are a content marketer then you may often think about what content format will work best for your audience. Should you blog or create podcasts? You may not be any good at making videos but you think your audience will like them. You may be a specialist at white papers but your audience may not enjoy them as much as the same topic and information in a different format.
Here are some data and some insights for you.