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There’s a new agreement between Google and Twitter that will lead to tweets showing up in search results. Google has been able to access Twitter data for indexing tweets before, but their contract expired in mid 2011. Since then, there’s been no official agreement between the two parties.
Promoted Posts on facebook – Be Careful!
Be careful promoting posts (advertising) on facebook. To provide you with my insights on this let’s compare YouTube (a Google social media website which does is right) to facebook. YouTube is set up nicely for creators, viewers and advertisers. Moreover, on YouTube creators can be paid for every view of their content.
On facebook it’s the opposite – creators have to pay for views.
Let’s examine this.
Is Facebook Bad for Business?
If you use facebook to marketing your business be careful. It may be a way to gain some exposure, however, you need to define your objectives and measure performance to these objectives to determine the business value of your facebook marketing.
Be careful, watchful and wary of how you market on facebook.
What are the key factors?
The Internet is where the action is. Everyone uses it for research about where to go where to stay and what to do. Internet marketing has to be the focus of a B&B’s marketing.
It is important to define what make your B&B different. What makes you special? What makes you unique?
Are you a boutique hotel? Are you a charming and quaint historic B&B? Are you the lowest cost lodging in the area? Do you offer a breakfast buffet that’s the best in town? Do you have that signature breakfast that guests will talk about when they talk about your B&B? Do you offer ergonomic pillows? What do you do that is special and different and even unique?
The Internet is a big place and it is getting bigger – an expanding universe of content. It is vast and has tools, information and entertainment for any taste or fancy. The Internet also allows us to connect and engage with others in our various communities. For example, let’s say we are very fond of donuts and want to connect with other dedicated fans of donuts.
The Internet offers the following ways to connect (just to name a few):
OK – a bit of humor but let’s now look at two significant factors that are going to make the Internet even more valuable and more sweeping.
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Is your website mobile-friendly? If not then the time is getting close when your position in search may be affected. Google’s newest algorithm change is about to go into effect soon (April 21st). Many website owners are concerned.
The hope of Google is that you are ready. Are you?
Dear Mom,
Thank you for having us over for dinner Sunday afternoon. The meal was fantastic and your storytelling about the days when nonnie (Italian for grandmother) cooked big Sunday meals when everyone came over was entertaining.
Enclosed is a check for $250 dollars as compensation for the wonderful afternoon.
Your loving son,
Gary
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If you want to get the best out of something or make proper decisions to improve performance then you have to make measurements. It is fundamental. Without a measurement system you simply do not have the information to know how to make adjustments leading to improvement.
What can a website owner or a blogger learn from Major League Baseball (MLB)?
Get More Traction and Exposure for Your ContentHere are some practical tips to gain more exposure for your content.
Put the marketing back in your content marketing.
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Here are three Prezi presentations.
These Prezis are on Blogging, LinkedIn and Google Analytics.