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Search Engine Optimization is a vital part of being online for most business. For some it is the critical factor as it is the main channel the business uses to gain customers.

Reasons for a Responsive Website Design

It’s All About The User Experience

Responsive Web Design is very important for today’s website visitor. A website has to provide a good user experience or it’s game over. Why would you want a website that frustrates certain visitors to your website?

Smartphone and tablet use is now more popular than desktops computers to visit websites and therefore it is essential to have a mobile-friendly website to support the user experience.

How to Use LinkedIn to Become a More Impactful Speaker

If you want to have impact at a speaking event then you need to do two things:

Present in a way that is exciting and engaging

Present significantly insightful information that most (80% +) of your audience does not know.

 

Let’s be clear. One of the fastest ways to have an audience tune out is to present material that they already know.

The key is to understand your audience and this is where LinkedIn can help.

Twitter Tips

Twitter is a valuable social media platform and provides me with a good and steady flow of insights and advice. Besides the value of the information Twitter provides it represents opportunities for companies and business professionals to grow their audiences and increase traffic to their center of content.

 

How do you increase your Twitter audience is one of the key questions many people who want to use Twitter often ask. Here are some Twitter Tips and ideas.

Project Success and Communication

 

What determines the success of any project is significantly related to communication.

 

Good or great individual contributions to a project can add up to very little if there is not proper coordination and integration (which again relates to communication).

 

Seriously -it’s all about communication.

 

Let’s explore this.

A New Marketing Model for our Age

Marketing Needs to be Flexible

Today, you cannot pick a marketing strategy that is going to last five or 10 years. You need a marketing approach that is fluid and flexible. You need to pay attention to all the various new ways to engage your audience.

 

Your marketing model needs to be more like the season and game model used by American Football Teams.

Content Marketing

Content Optimization

By now it should go without saying that you need to optimize all your Web content. However, don’t make the mistake of optimizing your site merely for the search engines. Look at optimization from multiple perspectives.

While optimizing for the search engines (SEO) is an important factor of optimization, if you aren’t taking into account the actual users, your efforts could be wasted. As you optimize your content, make sure it is also user-friendly.

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Content Marketing

Always Provide Value

Passion and a skill for words are only two components of outstanding content. You could be the best copywriter on the planet but gain very few followers if your content doesn’t provide one thing to your audience: value. Your content must provide value!

Readers are drawn to content that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.

Content Marketing Value-Opportunity Diagram

For example . . .

Generating Engagement

 

Do you struggle trying to generate leads with social media?

 

Here are three – often overlooked – ways to progress relationships for more and better business. Do these three things to help move your business forward. Start online and leverage your knowledge and willingness to share to create both customers and collaborators.

Public Speaking – Communicate with Confidence

Five Ideas to Help Your Public Speaking

Here are some hands-on tactics you can use to overcome nervousness and to look more poised and confident in front of your audience.

Is this your your starting point . . .

Do you have these thoughts when you are preparing for a public speaking engagement?