Marketing Concepts you Must OwnMarketing is essential when it comes to content marketing. You cannot create delightful content and then expect that everything else will fall into place. You need to put marketing into your content marketing efforts.
Here are some marketing concepts that you must own.
Understanding Your MarketWe often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.
Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.
We need to do up-front research to define our audience and then fine tune our message and offering.
We all know how important it is to be found near the top of the search results when someone uses a keyword phrase that we would like to be found for. For many businesses this is a necessary aspect of being successful online.
In case we needed a reminder here is some data from a recent study performed by Advanced Web Ranking. This study was conducted in July of 2014.
Many of us are caught up in the social media buzz and we are told by the social media marketing experts that we need to be at this party. However, what does it mean “to be there”. What do we do once we are there? How do we measure if what we do is working?
It is like being invited to a party and then not knowing any of the details. Should you bring something? What should you wear? When should you arrive? Can you bring a friend?
The Truth You Don’t Want To Hear
If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.
A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.
This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.
Content creation, search optimization and social media will be less siloed as specific areas of focus and treated more like skills that need to be integrated for your organization to be successful. As you think about your content plan for 2015 think about how to integrate your approach and work on the five aspects of your online marketing highlighted below.
Google released Penguin 3.0 in mid-October and the impact was felt negatively by some and positively by others. This is typical of updates from Google.
What is Penguin anyway!?
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To know what’s available and to become skillful at using a particular tool is part of being a social human in this new age. Also, it good for business!
Five Great Reasons to BlogBlogging can make a strong contribution to your content marketing efforts. You need to add value for your blog to be worthy.
If you have some time to do some research on your topic and then set aside some time to write about your topic then both you and your audience can benefit.
Here are 5 reasons to consider starting a blog.