October 21, 2021
26 Nov

Content Marketing – Visual Assets

Content Marketing

Your Visual Assets – Boost Your Business Online

Content Marketing - Visual Assets

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I often make a point about creating meaningful and interesting content (even entertaining content) to help in your content marketing efforts. I want to emphasize the importance of taking stock of your visual inventory capabilities when it comes to creating delightful content.

Many of the items listed in this article can be created with very little effort. But I will also point out that developing skill in certain visual areas or having access to a visual content creator will be a big help in boosting your ability to create content that will help boost your business online.

Why is visual content so important to online marketing?

A good visual piece can:

  • Make things more interesting.
  • Give people a break from reading text.
  • Help people to understand.
  • Provide more incentive to for people to provide links back to your content piece. This last point is a valuable factor in gaining position in search.

Here are some visual assets that we all can consider.

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22 Nov

Content Marketing & Social Media

Content Marketing & Social MediaPrediction is very difficult, especially about the future. ~ Niels Bohr

Content Marketing & Social Media

With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.

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16 Nov

Your Business & Your Blog

A Case For Business BloggingBlogging for Business

A fundamental purpose of a business is to create a customer. Can a blog help?

While you may not think your business needs a blog, there are a number of reasons why it should. With the availability of inexpensive and efficient blogging platforms you can have a nice branded blog quickly and easily, learn how to publish blog posts and begin promoting your brand and connecting with customers and potential customers.

If I still have not convinced you then here are five reasons I feel a blog makes great sense for almost any business.

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11 Nov

Video SEO

Video SEOVideo SEO

If you create a video then you also need to think about how to maximize its effectiveness in the search results and search results can (and should) include YouTube.

You have three main options and each option provides content marketing benefits to the marketer. Each option should be considered and using multiple approaches may be the most beneficial.

1. Host the video on your own website

2. Host the video on YouTube

3. Host the video on YouTube and embed it on your website

Remember that the search landscape is very diverse. For Google to do a good job it has to have different search algorithms. In the case of video there is the basic Google Universal Search, Google Video Search and the search engine built within YouTube. Each offers searchers different ways of searching and will produce different results.

This makes the job of a search engine marketer more challenging.

Here is some advice for optimizing video content for Google and for search in general.

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29 Oct

Broaden Your Content Marketing

Broaden Your Content MarketingBroadening Your Content Marketing 

Content Marketing is not just a buzzword. It is a major force when it comes to marketing your business online.

It is important to have a content marketing plan that has a focus on creating high-quality content works and that meshes with all other aspects of your online marketing. Content marketing works with on-site SEO, linking and social media.

The key is to create desire for your content.

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17 Sep

Keys to Delightful Content

Keys to Delightful Content

8 Content Marketing Tips for Your Content

8 Content Marketing TipsContent Marketing is about creating content that is useful and valuable to your target audience. Part of the process to create this valuable content is to ask ourselves what content is actually helpful.

When I discuss this topic with my clients I think some may be too critical of their own work while others may not be critical enough. Here is a list of items that can help you in your effort to delight your audience with content.

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01 Sep

Generating Blogging Ideas

Generating Blogging Ideas

Three Concepts That Add Up to Infinity

Generating Blogging IdeasIf you seem to struggle about what to write about in your blog consider places to go, things to do and people to interview.

The intersection of these three items is infinite. Write the post so that it relates to your industry and so that it is targeted to your audience.

Let’s look at some examples.

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