May 7, 2021
27 Jul

Project Management Success

Communicating Using Questions and Project Management

Five Important Questions

Project Management - Questions Lead To Success

You are staring a new project and you are part of a team or even the team leader. To form a team is often a good idea as we can all get more done by working as part of a team. However, there are initial communication issues that every new team has. Here are some questions to keep in mind to make sure communication remains clear and productive.

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11 Jul

Twitter Hashtag Advice

Twitter Hashtag Advice

If You Do Any of This then Clean Up Your Act!

Twitter Hashtag Advice - Twitter Tips Dos and Don'ts

I see many a tweet that does not make much sense or that tries to do too much. Moreover, I see too many that are annoying. I wonder where the people that publish these annoying tweets get their advice. Here are some things to avoid and some best practice advice.

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22 Jun

Questions About RankBrain Answered

Google’s RankBrain & Content Marketing

What You Need To Do

First off – what is the objective of Google? OK . . . OK to make a profit but their prominence is based on search performance.

Google’s primary objective is to always produce the best search results possible. When Google makes changes to deliver the best then we also have to be better to be presented high in search with our content.

That brings me to Google’s new “machine learning” analysis software called RankBrain?

 

RankBrain - Google and Machine Learning and SEO
What is RankBrain?

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31 May

A Blog Post Style and SEO Guide

A Blog Post Style and SEO Guide

When I teach a class on blogging many questions are asked that relates to the “style” of the post. Though the latitude related to blog post style allows for great freedom and flexibility there may be some things that you will want to think about in some detail and make sure you address them with each post. Keep in mind that it is also important to establish your own style and to have confidence in it.

Blog Post Style - A Blog Post Style and SEO Guide

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Here is my breakdown.

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31 May

What Happened To Friendster

What Happened to Friendster?

A Case for Your Very Own Center of Content

Develop and Focus on Your Center of Content - Lesson Learned from Friendster

Friendster was once a big social networking service. The service allowed users to contact other members, maintain those contacts, share content and media and discover events, music and hobbies. At its peak it had over 115 million registered users.

 

They tried to transform the service into a gaming site and this only made things worse for the people that wanted to use it as a social network. Friendster got it wrong and as big as they were they are now defunct.

 

On June 14, 2015 Friendster released the follow message to it members and the rest of the world:

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10 Mar

Blog Post Tags

Blog Post Tags

Are They Important?

How To Use Them

Most blogging platforms–like WordPress–provide you with the ability to assign tags to your posts. I will refer to these as “blog post tags” so as not to confuse you with other tags (H Tags or Meta Tags for example). To tag a post properly can help your readers and your SEO. Here is some advice.

Blog Tags

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08 Mar

Blog Ideas for Your Content Marketing Plan

Blog Ideas for Your Content Marketing Plan

Good bloggers work from a plan. This plan defines content that the blogger feels will be of interest to their audience and provides value to readers. It make things easier and more effective to work from a plan. In the long run a plan makes your blog better and saves you time.

Blog Ideas and SEO

Here are 7 ideas that I recommend you consider for your blog content marketing plan. You will have better content which leads to improved SEO, higher authority and more and better business!

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29 Feb

ROI for Social Media

Measuring ROI for Social Media Marketing

It hard to measure when “It depends”.

Measuring ROI for Social Media Marketing

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I have a friend who has a very nice guitar. Most of the time this guitar is in his closet. What is the $ return on investment (ROI) of this guitar? For my friend the dollar value of ROI for this guitar is zero. However, the same guitar could have a $ ROI for Jimmy Page of millions of dollars. You could say that Guitar+Talent+Action=$ ROI and this would be true but the point is that $ ROI is situational.

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