March 29, 2024

Marketing Flexibility

A New Marketing Model for our Age

Marketing Needs to be Flexible

Today, you cannot pick a marketing strategy that is going to last five or 10 years. You need a marketing approach that is fluid and flexible. You need to pay attention to all the various new ways to engage your audience.

 

Your marketing model needs to be more like the season and game model used by American Football Teams.

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Content Marketing – Provide Value

Content Marketing

Always Provide Value

Passion and a skill for words are only two components of outstanding content. You could be the best copywriter on the planet but gain very few followers if your content doesn’t provide one thing to your audience: value. Your content must provide value!

Readers are drawn to content that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.

Content Marketing Value-Opportunity Diagram

Content Marketing - Always Add Value
For example . . .

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Best Practice Retweeting (and why it matters)

The Art of the Retweet (and yet another reason why retweets matter)

 

Best Practice Retweeting

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There’s a new agreement between Google and Twitter that will lead to tweets showing up in search results. Google has been able to access Twitter data for indexing tweets before, but their contract expired in mid 2011. Since then, there’s been no official agreement between the two parties.

Learn My 10 Best Tips To Have Your Tweet Retweeted

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10 Must Know Image Optimization Tips

Image Optimization - 10 Tips10 Must Know Image Optimization Tips

 

If you have a website and want to achieve the best possible position in search and help your conversion rate with your human visitors then your need to optimize your images.

 

Image optimization is an important part of the success of your online business.

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Promoted Posts on facebook – Be Careful!

Facebook vs YouTube - Facebook Promoted Posts - Be CarefulPromoted Posts on facebook – Be Careful!

 

Be careful promoting posts (advertising) on facebook. To provide you with my insights on this let’s compare YouTube (a Google social media website which does is right) to facebook. YouTube is set up nicely for creators, viewers and advertisers. Moreover, on YouTube creators can be paid for every view of their content.

 

On facebook it’s the opposite – creators have to pay for views.

Let’s examine this.

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Is Facebook Bad for Business?

Is facebook bad for business?Is Facebook Bad for Business?

 

If you use facebook to marketing your business be careful. It may be a way to gain some exposure, however, you need to define your objectives and measure performance to these objectives to determine the business value of your facebook marketing.

Be careful, watchful and wary of how you market on facebook.

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Six Tips on How to Make Your Images Search Friendly

Six Tips on How to Make Your Images Search Friendly

If you are in a competitive online market then it makes sense to optimize your images for search performance. This will help your site or blog in search in general but may also provide traffic if your images are being searched for by people.

To maximize your search competitiveness use some or all of these tips.

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Is Your B&B Internet Marketing Maximized?

Is Your B&B Internet Marketing Maximized?

B & B MarketingWhat are the key factors?

 

The Internet is where the action is. Everyone uses it for research about where to go where to stay and what to do. Internet marketing has to be the focus of a B&B’s marketing.

 

It is important to define what make your B&B different. What makes you special? What makes you unique?

 

Are you a boutique hotel? Are you a charming and quaint historic B&B? Are you the lowest cost lodging in the area? Do you offer a breakfast buffet that’s the best in town? Do you have that signature breakfast that guests will talk about when they talk about your B&B? Do you offer ergonomic pillows? What do you do that is special and different and even unique?

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