How To Feed GoogleIt is always important to keep Google satisfied if you want to be presented in the Google search results. You need to have some insights into what Google wants. Here is a tip on how to help you determine what Google wants and then what to do about it.
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I often make a point about creating meaningful and interesting content (even entertaining content) to help in your content marketing efforts. I want to emphasize the importance of taking stock of your visual inventory capabilities when it comes to creating delightful content.
Many of the items listed in this article can be created with very little effort. But I will also point out that developing skill in certain visual areas or having access to a visual content creator will be a big help in boosting your ability to create content that will help boost your business online.
Why is visual content so important to online marketing?
A good visual piece can:
Here are some visual assets that we all can consider.
Prediction is very difficult, especially about the future. ~ Niels Bohr
With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.
Online MarketingI spend a great deal of time in the online marketing space and it can be a bit overwhelming as more and more ways to market online are developed and some become more powerful while other wan in value.
Also, I want to make it clear that online marketing is not just about SEO. Knowing search is imperative to online marketing but it not as big a driver as it was 5 to 7 years ago. Now social media plays a significant role and also simply to have the traffic is not worth as much if the user experience is poor and your conversion rate is low.
In fact I may be so bold as to point out that if you do not have a good conversion rate online then you do not have a business online.
Use your Voice! It is important to engage and to share your particular knowledge and expertise. This is a central component of Content Marketing.
Big conversations and meaningful engagement often starts with small steps. You need to create and leave your perspectives in places where others can discover them. Discovery means to have your ideas shared by others. If someone likes what you offer so much that they pass it on to the benefit of others that they know then things start to happen.
Content Marketing is about creating content that is useful and valuable to your target audience. Part of the process to create this valuable content is to ask ourselves what content is actually helpful.
When I discuss this topic with my clients I think some may be too critical of their own work while others may not be critical enough. Here is a list of items that can help you in your effort to delight your audience with content.
A Nice Hike Can Be Like A Nice Blog PostThis past weekend I decided to go on a short hike but I still wanted to reach a worthy destination. This can also be the hallmark of a great blog post or cool content marketing piece. You can take the reader on a short journey and still bring them to something special . . . something that has a good payoff.
Content MarketingHere is a nice and straight-forward content marketing idea that will also help you boost your position in search and provide valuable information and support to clients and potential clients.
The idea is to provide a page (or pages) on your site that includes definitions on what you do.
To do this can be a great addition to your content marketing strategy and content marketing content.
Blogging and Content MarketingBlogging has become a mainstream marketing activity and many consider it a necessity for online communication and engagement. It can also be used to develop and enhance a business’s brand and therefore is a very important tool.
This interview is with Heidi White. She is a communications specialist and copywriter. Heidi also helps businesses set up and promote their brand and message by offering a blogging tutorial to help people to get started with blogging. Here are some key questions and answers related to business blogging.
Here is a nice post from Heidi White. She writes about content marketing and the concept of content marketing planning.
She covers:
In this last item, she brings up Google Analytics as a way to measure how effective (or not) your content marketing is and that it is always necessary to reevaluate and to look for ways to improve.
This is a solid post by Heidi and it captures the essentials of modern content marketing.
Also, if you want to learn more about content marketing then I invite you to take our tutorial series on content marketing. Here is a link to the Content Marketing Tutorial Introduction.