Business and Content CompetitorsThere are many preconceived notions about what can be achieved with a well designed SEO program. Sometimes the visions of what can be achieved are not realistic. Before a company allocates substantial resources there needs to be an effort to understand the competitive landscape.
That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is often more effective.
Many people think that creating a website is about what to have on the site. Certainly content is very important. I am not going to make a case that you need to scale back on your content. Rather, I want to inspire you to think about how to create content where the message is crystal clear. Where there is no “fluff”. Where there are no extra words placed on the page or in the post to “attract” the search engines.
Internet MarketingEven though there is nothing static about it we can count on one thing as a constant. This constant is the persistent effort by search engines to improve the search results that they present to their customer – the people who are searching – you and me.
What is Evergreen Content?A Guide to Evergreen Content
If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it.
Do People Like Your Content?
Here is an idea that goes hand-in-hand with content marketing, the idea of creating content that delights your audience and achieves high search results. You can improve your position is search by improving the onsite experience of your visitors. In search it is called the long click.
What’s Right with this Picture?Many people go around looking for what’s wrong. An approach you can take to be a successful blogger is to ask what’s right. Take a hard look around your business or at your products and services and task yourself with defining as many nice features or aspects as you can. Then write some interesting blog posts about them.
In a business, you always want to build upon your successful attributes. This is a great starting point. Most successful enterprises do this. Furthermore, if you can define your strengths in terms of benefits to your clients and potential clients then your blog posts provide real value to your readers.
SEO Tips for BlogsWhen it comes to SEO (search engine optimization) and blogging there are some basic concepts that should be included with every blog post. If you can bring traffic to your blog by reaching a high level in the organic search results for a keyword phrase important to you and your blog theme then this is very valuable traffic. It is valuable because the searcher is seeking for just what you have to offer. If you can then repeat this for multiple keyword phrases then you will be building traffic that can work very nicely for you and your blog.
It is not enough to produce high quality blog content if no one searches for it and no one can find it.
Shakespeare and SEOWhat did Shakespeare teach us? He taught us that for sustainable and long term success we need to write well. We need to write what people want to read. We need to create content that they do not see everywhere else.
We need to write regularly and with an effort to create variety and depth of content while entertaining and providing new stimuli.
Words, Words, Words
What is a Shakespeare play made of?
Hamlet gives us the answer – When Polonius asks Hamlet what he is reading Hamlet answers “Words, words, words.”. A Shakespeare play is made of words. Much of our content will also be made of words. We may lace in a graphic or a photo or even a video but much of what we create will be content composed of words.
Words work! Words work well! Words have worked well for centuries. Can we be inspired by Shakespeare to elevate our wording when we create our content?
Shakespeare’s Content Sources
Shakespeare wrote 38 plays and only two are thought of as being original stories created by Shakespeare himself. Where did the bulk of Shakespeare’s stories come from?
Shakespeare used a multitude of resources as the base materials for his content – his plays. You need to have an abundance of resources to build your content for your content marketing efforts.
Let’s examine this in more detail.