July 17, 2024

Content Marketing by Heidi White

Content Marketing Post by Heidi White

Here is a nice post from Heidi White. She writes about content marketing and the concept of content marketing planning.

She covers:

  • The Content Marketing Target Market
  • Content Planning for Special Times or Events
  • Content Depth and Visual Appeal
  • How to Evaluate

In this last item, she brings up Google Analytics as a way to measure how effective (or not) your content marketing is and that it is always necessary to reevaluate and to look for ways to improve. 

This is a solid post by Heidi and it captures the essentials of modern content marketing.

Also, if you want to learn more about content marketing then I invite you to take our tutorial series on content marketing. Here is a link to the Content Marketing Tutorial Introduction.