Content Marketing Post by Heidi White
Here is a nice post from Heidi White. She writes about content marketing and the concept of content marketing planning.
- The Content Marketing Target Market
- Content Planning for Special Times or Events
- Content Depth and Visual Appeal
- How to Evaluate
In this last item, she brings up Google Analytics as a way to measure how effective (or not) your content marketing is and that it is always necessary to reevaluate and to look for ways to improve.
This is a solid post by Heidi and it captures the essentials of modern content marketing.
Also, if you want to learn more about content marketing then I invite you to take our tutorial series on content marketing. Here is a link to the Content Marketing Tutorial Introduction.