Search Engine Optimization (SEO): Many Focus Areas

Can You Find the SEO Gold?

Understanding what Search Engine Optimization (SEO) is can be confusing. There is quite a bit to it and it is practiced in many different ways. The scope of SEO services can also vary significantly as one SEO company will have a certain SEO philosophy and tools and focus on what they do best and another SEO company may have a very different philosophy and a different tool set and the two approaches may be very different.

There are basic components but the best performance results are when a tool set combines multiple aspects of SEO.

Blogging and Content Marketing

An Interview with Heidi White

Blogging has become a mainstream marketing activity and many consider it a necessity for online communication and engagement. It can also be used to develop and enhance a business’s brand and therefore is a very important tool.

This interview is with Heidi White. She is a communications specialist and copywriter. Heidi also helps businesses set up and promote their brand and message by offering a blogging tutorial to help people to get started with blogging. Here are some key questions and answers related to business blogging.

Analyze Your Competitors

Gain Insights To Out-Perform Them

Imagine you can out-perform your competition in search and reap the benefits. The benefits are more traffic and if your content is designed well then this will result in more sales and more business.

Blog Improvement Ideas 

10 Easy To Implement Concepts

Here are 10 great ideas that you can use to improve your blog. Each of these blog improvement ideas can help your blog and I recommend using as many of them as you can.

Using Google Trends

Keyword Research and Content Marketing

Google Trends allows us to see relative search volume as a function of time. In some cases, the data goes back as far as 2004. As small business owners or managers we all need to realize that we are also marketing managers. Many of you also know that I am a big fan of using the Google Database to conduct market research. It can be invaluable to us.

SEO News Update for 2013

Linking for Search Engine Positioning

Even people new to content marketing and SEO realized that content is king. They also know that links are vital for good search position of their valuable content. If you don’t have links then you content may not get much exposure and exposure of your delightful content generates business.

Content Marketing Post by Heidi White

Here is a nice post from Heidi White. She writes about content marketing and the concept of content marketing planning.

She covers:

• The Content Marketing Target Market
• Content Planning for Special Times or Events
• Content Depth and Visual Appeal
• How to Evaluate

In this last item, she brings up Google Analytics as a way to measure how effective (or not) your content marketing is and that it is always necessary to reevaluate and to look for ways to improve. 

This is a solid post by Heidi and it captures the essentials of modern content marketing.

Also, if you want to learn more about content marketing then I invite you to take our tutorial series on content marketing. Here is a link to the Content Marketing Tutorial Introduction.

SEO and Over-Optimization

There has been a great deal of discussion lately on the topic of over-optimization of a webpage. I have been looking into this diligently for a number of months and it is hard to get a definite handle on this. I have attended seminars, asked experts and read many articles.

 

 

 

 

Though often discussed in SEO circles as a concern, no one really seams to know exactly what is meant by over-optimization. 

Website Design Mistakes

Six Website Design Sins

Today, we examine six deadly sins that are often committed on small business websites. 

Read through my list and then please take the poll. Let’s see what the SEO-Reading public thinks about these sins and what they see committed the most often. 

The Ideal Keyword Density

Matt Cutts says . . .

A question I often get asked is what is the ideal keyword density for a given page on your website. For a question such as this, I often simply say that you want to write for humans. After all, Google and the other major search engines need to take proper care of their customers and their customer are humans. Google and the other major search engines actually try to emulate humans. That’s right! They actually try to emulate us.