Content Marketing and Fear

How can content marketing help in this economy? 

The economy is what it is. Perhaps the recession is over. We may be in a recovery. Maybe the pain is behind us. I hope that Congress will make the right moves. Business marches forward even surround by uncertainty. No businesses proceeds certain of what’s going to happen. A business owner needs to move forward and operate in a business climate with a strong component of uncertainty about the economy and market conditions.

SEO Interview with Jim Carroll

SEO Expert

Jim Carroll is a search engine positioning expert and operates in Salt Lake City. In this interview Jim shares his insights on search engine positioning planning and provides some best-practice advice to gain position in search for website and blogs.

 

SEO is important for any business that want to gain exposure using the Internet.

Enjoy!

Twinkies

Content Marketing Lessons from the Twinkie

As we approached this up-coming Thanksgiving Holiday I wanted to write a blog post about how your content marketing needs to be like your holiday dinner. Then, a news event caused me to change course and I decided to write about how your content marketing and Twinkies.

Content Marketing Interview

Heidi White Freelance Copywriter

Here is an interview I conducted with Heidi White. The focus of this interview is Content Marketing. Heidi White is a big advocate of content marketing and can help any company with their content creation plans. I expect you will appreciate her insights. Enjoy!

Website SEO

Website Referrals

Being found in search is great for a business. It means that when someone is if actively searching for your business that they find you. This is extremely valuable as someone that is actively searching is motivated.

Content Marketing – Election Day

Does Your Content Get Votes

What does your online audience deserve?

It’s Election Day in America and this is a proud and great American tradition. Did you ever stop to consider that when you place content online that people who blog or who own websites or who you may be able to collaborate with have a chance to vote for it? How do they vote?

3D Content Marketing

Desktop Manufacturing

If you ever had any doubt that online content is the king then doubt no more. With new advances in 3D printing technology and with lower prices on the horizon we can start to think about desktop manufacturing.

 

This is content marketing in the 3 dimensional sense. This adds a new dimension to online content (no pun intended).

Imagine . . .

You design a fine set of toys for children and never have to ship them.

SEO and Great Content Fixed My TV

My wife was given a very nice (but used) Sony Flat Screen TV. The only problem was that it did not work. 

It was out of warranty but the prior owner told her that it worked perfectly and had a great picture until it went black. I decided that I would do some online research to gain insights into potential paths to follow to fix it. I turned to Google.

Content Marketing – Be Specific

Try speaking to everyone and you end up speaking to no one. 

Your content needs to be specific. There is less value in trying to speak to both dog and cat lovers. If you speak to and add value to only dog lovers then they will relate to you and your content more strongly. Next, if you then speak with dedication and have high quality high-value content for cat lovers then you will gain their attention and loyalty.

Try to speak to both simultaneously and you run the risk of not appealing to either.

Web Content – The Scalable Asset

Online Content Scales Sooooo Easily

One of the big reasons you need to publish your content online is that it is so easy to reach an audience. If you create web content for one of your visitors then you have spent some time and effort. This time and effort is almost the same if the content is consumed 100,000 times. Content is and will continue to be a vital and essential part of marketing.

Content is not a fad.

High quality web content has always been a smart way to build a loyal audience. It also allows your audience to grow.